Marketing 4.0 moving from traditional to digital
(eBook)
Author
Contributors
Published
Hoboken, New Jersey : Wiley, 2017.
Physical Desc
1 online resource (142 pages) : illustrations (some color)
Status
More Details
Format
eBook
Language
English
ISBN
9781119341147 (e-book)
Notes
General Note
Includes index.
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Citations
APA Citation, 7th Edition (style guide)
Kotler, P., Kartajaya, H., & Setiawan, I. (2017). Marketing 4.0: moving from traditional to digital . Wiley.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Kotler, Philip, Hermawan Kartajaya and Iwan, Setiawan. 2017. Marketing 4.0: Moving From Traditional to Digital. Wiley.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Kotler, Philip, Hermawan Kartajaya and Iwan, Setiawan. Marketing 4.0: Moving From Traditional to Digital Wiley, 2017.
MLA Citation, 9th Edition (style guide)Kotler, Philip, Hermawan Kartajaya, and Iwan Setiawan. Marketing 4.0: Moving From Traditional to Digital Wiley, 2017.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouped Work ID
1afb710c-6f0e-6335-600b-788b1484cd65-eng
Grouping Information
| Grouped Work ID | 1afb710c-6f0e-6335-600b-788b1484cd65-eng |
|---|---|
| Full title | marketing 4 0 moving from traditional to digital |
| Author | kotler philip |
| Grouping Category | book |
| Last Update | 2022-06-07 21:23:19PM |
| Last Indexed | 2024-06-01 02:41:57AM |
Book Cover Information
| Image Source | syndetics |
|---|---|
| First Loaded | May 17, 2024 |
| Last Used | May 17, 2024 |
Marc Record
| First Detected | Aug 09, 2021 01:29:19 PM |
|---|---|
| Last File Modification Time | Nov 22, 2021 09:35:52 AM |
MARC Record
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| 245 | 1 | 0 | |a Marketing 4.0 |h [eBook]:|b moving from traditional to digital /|c Philip Kotler, Hermawan Kartajaya, Iwan Setiawan. |
| 264 | 1 | |a Hoboken, New Jersey :|b Wiley,|c 2017. | |
| 264 | 4 | |c ©2017 | |
| 300 | |a 1 online resource (142 pages) :|b illustrations (some color) | ||
| 336 | |a text|2 rdacontent | ||
| 337 | |a computer|2 rdamedia | ||
| 338 | |a online resource|2 rdacarrier | ||
| 500 | |a Includes index. | ||
| 588 | |a Description based on print version record. | ||
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Internet marketing. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Kartajaya, Hermawan,|d 1947-|e author. | |
| 700 | 1 | |a Setiawan, Iwan,|e author. | |
| 776 | 0 | 8 | |i Print version:|a Kotler, Philip.|t Marketing 4.0 : moving from traditional to digital.|d Hoboken, New Jersey : Wiley, c2017 |h approximately 142 pages |z 9781119341208 |w 2016036899 |
| 797 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u http://ebookcentral.proquest.com/lib/yavapai-ebooks/detail.action?docID=4785177|x Yavapai College|y Yavapai College users click here to access |
| 856 | 4 | 0 | |u http://ebookcentral.proquest.com/lib/prescottcollege-ebooks/detail.action?docID=4785177|x Prescott College|y Prescott College users click here to access |
| 856 | 4 | 0 | |u http://ebookcentral.proquest.com/lib/yln-ebooks/detail.action?docID=4785177|x Yavapai Library Network|y All other users click here to access |
| 945 | |a E-Book | ||
