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Author
Series
International Perspectives on Equality Diversity and Inclusion volume Volume 1
Publisher
Emerald Group Publishing
Pub. Date
2014.
Language
English
36) Lead with a story: a guide to crafting business narratives that captivate, convince, and inspire
Author
Publisher
American Management Association
Language
English
Formats
Description
Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated "corporate storytellers." 3M banned bullet points years ago and replaced them with a process of writing "strategic narratives." Procter & Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even...