Traditional advertising and marketing techniques just don't do the job anymore. Today's consumer relies on input from a trusted community when making buying decisions. Learn how to take advantage of their social network channels and interact with them online.

An inside look at the transformative potential of the platform business model shares comprehensive explanations of how platforms use technology to match producers and consumers while unlocking hidden resources and creating new forms of value.

Learn to develop and deliver e-mail that your customers really want to read. This guide will help you create an e-mail marketing strategy that not only offers your customers real value, but pays dividends for you!

"Proven, task-based approach to developing winning internet marketing campaigns If you've been seeking a practical, day-by-day, do-it-yourself plan for success in your Internet marketing, this is the book for you. The latest in the very popular Hour a Day series, this book gives you step-by-step instruction and clear action plans for all crucial aspects of successful internet marketing: SEO, website optimization, integration of social media and blogs,...

Defining SEO for growth. "Search Engine Optimization" is one of the most confusing marketing terms of the modern marketing area. Today, marketers must understand that the most significant objective in marketing is to be discovered. It's also about discipline, patience, and consistency.

"A hands-on blueprint for reliably creating page-turning content (without pulling out your hair). In the revised and updated edition of Everybody Writes, veteran content marketer and author Ann Handley delivers expert guidance and insight into the process and strategy of content creation, production, and publishing. With practical, how-to advice designed to get results, this new edition features updated examples and developments, as well as a brand-new...