"In Scaling Up Excellence, bestselling author Bob Sutton and Stanford colleague Huggy Rao tackle the topic that obsesses businesses large and small, from start-ups to Fortune 500 companies--how to scale up their businesses and spread excellence throughout the organizational culture"--

"This book will provide you with the knowledge to make actionable changes within your business or organization. Taking companies out of the old business model that started with the product and forcing it on customers. Instead, putting consumers at the center of a business's marketing and sales processes. Some key take-aways within Thriving in the Customer Age include: Optimizing the sales process and business management processes; Improving customer...