Catalog Search Results
Series
Managing service quality volume 14, no. 2/3, 2004
Publisher
Emerald Group Pub
Pub. Date
2004
Language
English
Series
Journal of Consumer Marketing volume 23, no. 7
Publisher
Emerald Group Publishing
Pub. Date
c2006
Language
English
Author
Publisher
Business Expert Press
Pub. Date
2014.
Language
English
Description
Over the past several years, leading companies have entered a period of marketing and operational convergence, or intersection. During this time, those of us who actively follow, and consult in, such trends are witnessing significant multichannel media application (and resultant omnichannel application by consumers), along with more effective and pervasive customer data gathering, analysis, and application, a stronger enterprise-wide focus on customers,...
Author
Publisher
John Wiley & Sons, Incorporated
Pub. Date
[2016]
Language
English
Description
"In a letter to the author, advertising agency Ogilvy & Mather's Chair and CEO emeritus Shelly Lazarus said, "The book is terrific. It's an easy read, and I agree with every word." Danny Meyer, legendary restaurateur and CEO of the Union Square Hospitality Group, described the book as providing, "sensible, timeless advice for distinguishing your brand through generosity of spirit." This book outlines how to build better client relationships and work...
Series
Journal of services marketing volume 19, no. 5
Publisher
Emerald Group Publishing
Pub. Date
c2005
Language
English
Author
Publisher
Cambridge University Press
Pub. Date
2011
Language
English
Description
"The dominant shareholder-value model has led to mismanagement, market failure and a boost to regulation, as spectacularly demonstrated by the events surrounding the recent financial crisis. Stakeholders Matter challenges the basic assumptions of this model, in particular traditional economic views on the theory of the firm and dominant theories of strategic management, and develops a new understanding of value creation away from pure self-interest...