Effective advertising understanding when, how, and why advertising works
(eBook)
Author
Contributors
Published
Thousand Oaks, Calif. : Sage Publications, c2004.
Physical Desc
203 pages : ill.
Status
More Details
Format
eBook
Language
English
Notes
Bibliography
Includes bibliographical references and index.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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Citations
APA Citation, 7th Edition (style guide)
Tellis, G. J. (2004). Effective advertising: understanding when, how, and why advertising works . Sage Publications.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Tellis, Gerard J., 1950-. 2004. Effective Advertising: Understanding When, How, and Why Advertising Works. Sage Publications.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Tellis, Gerard J., 1950-. Effective Advertising: Understanding When, How, and Why Advertising Works Sage Publications, 2004.
MLA Citation, 9th Edition (style guide)Tellis, Gerard J. Effective Advertising: Understanding When, How, and Why Advertising Works Sage Publications, 2004.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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Grouped Work ID
c733f0c3-7608-0bde-4dc6-0c61a52604dc-eng
Grouping Information
| Grouped Work ID | c733f0c3-7608-0bde-4dc6-0c61a52604dc-eng |
|---|---|
| Full title | effective advertising understanding when how and why advertising works |
| Author | tellis gerard j |
| Grouping Category | book |
| Last Update | 2023-08-09 12:35:14PM |
| Last Indexed | 2024-04-27 05:29:27AM |
Book Cover Information
| Image Source | default |
|---|---|
| First Loaded | Jun 18, 2022 |
| Last Used | Jan 31, 2024 |
Marc Record
| First Detected | Aug 09, 2021 02:08:41 PM |
|---|---|
| Last File Modification Time | Nov 22, 2021 10:17:14 AM |
MARC Record
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| 100 | 1 | |a Tellis, Gerard J.,|d 1950- | |
| 245 | 1 | 0 | |a Effective advertising|h [eBook] :|b understanding when, how, and why advertising works /|c by Gerard J. Tellis. |
| 260 | |a Thousand Oaks, Calif. :|b Sage Publications,|c c2004. | ||
| 300 | |a 203 p. :|b ill. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Advertising. | |
| 650 | 0 | |a Consumers|x Attitudes. | |
| 655 | 4 | |a Electronic books. | |
| 710 | 2 | |a ProQuest (Firm) | |
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| 856 | 4 | 0 | |u http://ebookcentral.proquest.com/lib/prescottcollege-ebooks/detail.action?docID=996546|x Prescott College|y Prescott College users click here to access |
| 856 | 4 | 0 | |u http://ebookcentral.proquest.com/lib/yln-ebooks/detail.action?docID=996546|x Yavapai Library Network|y All other users click here to access |
| 945 | |a E-Book | ||
