Pricing segmentation and analytics
(eBook)
Author
Contributors
Published
[New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, c2012.
Edition
1st ed.
Physical Desc
1 electronic text (160 pages) : digital file.
Status
More Details
Format
eBook
Language
English
ISBN
9781606492581 (electronic bk.)
UPC
10.4128/9781606492581
Notes
Bibliography
Includes bibliographical references (p. 147-151) and index.
Restrictions on Access
Access restricted to authorized users and institutions.
Description
Pricing analytics uses historical sales data with mathematical optimization to set and update prices offered through various channels in order to maximize profit. A familiar example is the passenger airline industry, where a carrier may sell seats on the same flight at many different prices. Pricing analytics practices have transformed the transportation and hospitality industries and are increasingly important in industries as diverse as retail, telecommunications, banking, health care, and manufacturing. The aim of this book is to guide students and professionals on how to identify and exploit pricing opportunities in different business contexts.
Additional Physical Form
Also available in print.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
System Details
Mode of access: World Wide Web.
System Details
System requirements: Adobe Acrobat reader.
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Citations
APA Citation, 7th Edition (style guide)
Bodea, T., & Ferguson, M. (2012). Pricing segmentation and analytics . Business Expert Press.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Bodea, Tudor and Mark. Ferguson. 2012. Pricing Segmentation and Analytics. Business Expert Press.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Bodea, Tudor and Mark. Ferguson. Pricing Segmentation and Analytics Business Expert Press, 2012.
MLA Citation, 9th Edition (style guide)Bodea, Tudor., and Mark Ferguson. Pricing Segmentation and Analytics Business Expert Press, 2012.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouped Work ID
365470e9-3b43-14f9-9689-68ec607c8a2a-eng
Grouping Information
| Grouped Work ID | 365470e9-3b43-14f9-9689-68ec607c8a2a-eng |
|---|---|
| Full title | pricing segmentation and analytics |
| Author | bodea tudor |
| Grouping Category | book |
| Last Update | 2022-06-07 21:23:19PM |
| Last Indexed | 2024-05-01 03:05:00AM |
Book Cover Information
| Image Source | syndetics |
|---|---|
| First Loaded | Jul 26, 2022 |
| Last Used | Mar 18, 2024 |
Marc Record
| First Detected | Aug 09, 2021 01:38:46 PM |
|---|---|
| Last File Modification Time | Nov 22, 2021 09:37:14 AM |
MARC Record
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| 100 | 1 | |a Bodea, Tudor. | |
| 245 | 1 | 0 | |a Pricing segmentation and analytics|h [eBook] /|c Tudor Bodea and Mark Ferguson. |
| 250 | |a 1st ed. | ||
| 260 | |a [New York, N.Y.] (222 East 46th Street, New York, NY 10017) :|b Business Expert Press,|c c2012. | ||
| 300 | |a 1 electronic text (160 p.) :|b digital file. | ||
| 490 | 1 | |a Marketing strategy collection,|x 2150-9662 | |
| 504 | |a Includes bibliographical references (p. 147-151) and index. | ||
| 505 | 0 | |a 1. Theory of pricing analytics -- 2. The practice of pricing analytics -- 3. Dynamic pricing and markdown optimization -- 4. Pricing in business-to-business environments -- 5. Customer behavior aspects of pricing -- Appendix A. Dichotomous logistic regression -- Appendix B. Pricing analytics using R -- Notes -- References -- Index. | |
| 506 | |a Access restricted to authorized users and institutions. | ||
| 520 | 3 | |a Pricing analytics uses historical sales data with mathematical optimization to set and update prices offered through various channels in order to maximize profit. A familiar example is the passenger airline industry, where a carrier may sell seats on the same flight at many different prices. Pricing analytics practices have transformed the transportation and hospitality industries and are increasingly important in industries as diverse as retail, telecommunications, banking, health care, and manufacturing. The aim of this book is to guide students and professionals on how to identify and exploit pricing opportunities in different business contexts. | |
| 530 | |a Also available in print. | ||
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 538 | |a System requirements: Adobe Acrobat reader. | ||
| 588 | |a Title from PDF t.p. (viewed on January 25, 2012). | ||
| 650 | 0 | |a Pricing. | |
| 650 | 0 | |a Revenue management. | |
| 650 | 0 | |a Market segmentation. | |
| 653 | |a Segmentation | ||
| 653 | |a revenue management | ||
| 653 | |a price optimization | ||
| 653 | |a price elasticity | ||
| 653 | |a promotions | ||
| 653 | |a pricing | ||
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Ferguson, Mark. | |
| 776 | 0 | 8 | |i Print version:|z 9781606492574 |
| 830 | 0 | |a Marketing strategy collection.|x 2150-9662 | |
| 856 | 4 | 0 | |u http://ebookcentral.proquest.com/lib/yavapai-ebooks/detail.action?docID=876650|x Yavapai College|y Yavapai College users click here to access |
| 856 | 4 | 0 | |u http://ebookcentral.proquest.com/lib/prescottcollege-ebooks/detail.action?docID=876650|x Prescott College|y Prescott College users click here to access |
| 856 | 4 | 0 | |u http://ebookcentral.proquest.com/lib/yln-ebooks/detail.action?docID=876650|x Yavapai Library Network|y All other users click here to access |
| 945 | |a E-Book | ||
