Strategic brand management and development : creating and marketing successful brands
(eBook)
Author
Published
Abingdon, Oxon, England ; Routledge, [2021].
Physical Desc
1 online resource (369 pages) : illustrations
Status
More Details
Format
eBook
Language
English
Notes
General Note
Includes index.
Local note
Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Description
Loading Description...
Also in this Series
Checking series information...
Subjects
Other Subjects
Citations
APA Citation, 7th Edition (style guide)
Lalaounis, S. T. (2021). Strategic brand management and development: creating and marketing successful brands . Routledge.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Lalaounis, Sotiris T., 1980-. 2021. Strategic Brand Management and Development: Creating and Marketing Successful Brands. Routledge.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Lalaounis, Sotiris T., 1980-. Strategic Brand Management and Development: Creating and Marketing Successful Brands Routledge, 2021.
MLA Citation, 9th Edition (style guide)Lalaounis, Sotiris T. Strategic Brand Management and Development: Creating and Marketing Successful Brands Routledge, 2021.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouped Work ID
706d3abd-a847-a010-7101-209f2daf4e84-eng
Grouping Information
Grouped Work ID | 706d3abd-a847-a010-7101-209f2daf4e84-eng |
---|---|
Full title | strategic brand management and development creating and marketing successful brands |
Author | lalaounis sotiris t |
Grouping Category | book |
Last Update | 2024-01-02 09:45:35AM |
Last Indexed | 2024-05-01 04:06:01AM |
Book Cover Information
Image Source | default |
---|---|
First Loaded | Jan 17, 2024 |
Last Used | Apr 9, 2024 |
Marc Record
First Detected | Jan 02, 2024 09:49:14 AM |
---|---|
Last File Modification Time | Jan 02, 2024 09:49:14 AM |
MARC Record
LEADER | 02138nam a2200433 i 4500 | ||
---|---|---|---|
001 | EBC6419797 | ||
003 | MiAaPQ | ||
005 | 20210529171514.0 | ||
006 | m o d | | ||
007 | cr cnu|||||||| | ||
008 | 210529s2021 enka o 001 0 eng d | ||
020 | |z 9780367338749|q (print) | ||
020 | |z 9781000298185|q (electronic bk.) | ||
035 | |a (MiAaPQ)EBC6419797 | ||
035 | |a (Au-PeEL)EBL6419797 | ||
035 | |a (OCoLC)1226586372 | ||
040 | |a MiAaPQ|b eng|c MiAaPQ|d MiAaPQ|e rda|e pn | ||
050 | 4 | |a HF5415.1255|b .L353 2021 | |
082 | 0 | |a 658.827|2 23 | |
100 | 1 | |a Lalaounis, Sotiris T.,|d 1980-|e author. | |
245 | 1 | 0 | |a Strategic brand management and development :|b creating and marketing successful brands /|c Sotiris T. Lalaounis. |
264 | 1 | |a Abingdon, Oxon, England ;|a New York, New York :|b Routledge,|c [2021] | |
264 | 4 | |c 2021 | |
300 | |a 1 online resource (369 pages) :|b illustrations | ||
336 | |a text|b txt|2 rdacontent | ||
337 | |a computer|b c|2 rdamedia | ||
338 | |a online resource|b cr|2 rdacarrier | ||
500 | |a Includes index. | ||
588 | |a Description based on print version record. | ||
590 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
650 | 0 | |a Branding (Marketing) | |
650 | 0 | |a Brand name products|x Management. | |
650 | 0 | |a Product management. | |
655 | 4 | |a Electronic books. | |
776 | 0 | 8 | |i Print version:|a Lalaounis, Sotiris T.|t Strategic brand management and development : creating and marketing successful brands.|d Abingdon, Oxon, England ; New York, New York : Routledge, c2021 |h 369 pages |z 9780367338749 |w (DLC) 2020037225 |
797 | 2 | |a ProQuest (Firm) | |
856 | 4 | 0 | |u http://ebookcentral.proquest.com/lib/yavapai-ebooks/detail.action?docID=6419797|x Yavapai College|y Yavapai College users click here |
856 | 4 | 0 | |u http://ebookcentral.proquest.com/lib/prescottcollege-ebooks/detail.action?docID=6419797|x Prescott College|y Prescott College users click here |
856 | 4 | 0 | |u http://ebookcentral.proquest.com/lib/yln-ebooks/detail.action?docID=6419797|x Yavapai Library Network|y All other users click here |