Mobile marketing management : case studies from successful practices
(eBook)
Author
Published
New York, NY ; Routledge, Taylor & Francis Group, 2019.
Physical Desc
1 online resource (459 pages)
Status
More Details
Format
eBook
Language
English
ISBN
9780429633898 (e-book)
Notes
Local note
Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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Citations
APA Citation, 7th Edition (style guide)
Hua, H. (2019). Mobile marketing management: case studies from successful practices . Routledge, Taylor & Francis Group.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Hua, Hongbing. 2019. Mobile Marketing Management: Case Studies From Successful Practices. Routledge, Taylor & Francis Group.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Hua, Hongbing. Mobile Marketing Management: Case Studies From Successful Practices Routledge, Taylor & Francis Group, 2019.
MLA Citation, 9th Edition (style guide)Hua, Hongbing. Mobile Marketing Management: Case Studies From Successful Practices Routledge, Taylor & Francis Group, 2019.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouped Work ID
7766571a-bf05-d3fc-6158-69ff9144e90d-eng
Grouping Information
| Grouped Work ID | 7766571a-bf05-d3fc-6158-69ff9144e90d-eng |
|---|---|
| Full title | mobile marketing management case studies from successful practices |
| Author | hua hongbing |
| Grouping Category | book |
| Last Update | 2024-01-02 09:45:35AM |
| Last Indexed | 2024-04-26 04:05:07AM |
Book Cover Information
| Image Source | syndetics |
|---|---|
| First Loaded | Feb 18, 2024 |
| Last Used | Mar 31, 2024 |
Marc Record
| First Detected | Jan 02, 2024 09:48:53 AM |
|---|---|
| Last File Modification Time | Jan 02, 2024 09:48:53 AM |
MARC Record
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| 245 | 1 | 0 | |a Mobile marketing management :|b case studies from successful practices /|c Hongbing Hua. |
| 264 | 1 | |a New York, NY ;|a Abingdon, Oxon :|b Routledge, Taylor & Francis Group,|c 2019. | |
| 300 | |a 1 online resource (459 pages) | ||
| 336 | |a text|b txt|2 rdacontent | ||
| 337 | |a computer|b c|2 rdamedia | ||
| 338 | |a online resource|b cr|2 rdacarrier | ||
| 588 | |a Description based on print version record. | ||
| 590 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Internet marketing|x Management. | |
| 650 | 0 | |a Mobile commerce. | |
| 655 | 4 | |a Electronic books. | |
| 776 | 0 | 8 | |i Print version:|a Hua, Hongbing.|t Mobile marketing management : case studies from successful practices.|d New York, NY ; Abingdon, Oxon : Routledge, Taylor & Francis Group, 2019 |h 459 pages |z 9780367142469 |w (DLC) 2018048377 |
| 797 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u http://ebookcentral.proquest.com/lib/yavapai-ebooks/detail.action?docID=5762983|x Yavapai College|y Yavapai College users click here |
| 856 | 4 | 0 | |u http://ebookcentral.proquest.com/lib/prescottcollege-ebooks/detail.action?docID=5762983|x Prescott College|y Prescott College users click here |
| 856 | 4 | 0 | |u http://ebookcentral.proquest.com/lib/yln-ebooks/detail.action?docID=5762983|x Yavapai Library Network|y All other users click here |
