The brand gym a practical workout to gain and retain brand leadership
(eBook)
Author
Contributors
Published
Chichester, U.K. : Wiley, 2010.
Edition
2nd ed.
Physical Desc
xiv, 239 pages : ill.
Status
More Details
Format
eBook
Language
English
Notes
Bibliography
Includes bibliographical references and index.
Description
"This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the original version, the book consists of a programme of eight "Workouts" that will help marketers raise their own game in key areas such as insight, portfolio strategy, positioning and innovation"--,Provided by publisher.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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Subjects
LC Subjects
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Citations
APA Citation, 7th Edition (style guide)
Taylor, D., & Nichols, D. (2010). The brand gym: a practical workout to gain and retain brand leadership (2nd ed.). Wiley.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Taylor, David, 1964- and David Nichols. 2010. The Brand Gym: A Practical Workout to Gain and Retain Brand Leadership. Wiley.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Taylor, David, 1964- and David Nichols. The Brand Gym: A Practical Workout to Gain and Retain Brand Leadership Wiley, 2010.
MLA Citation, 9th Edition (style guide)Taylor, David, and David Nichols. The Brand Gym: A Practical Workout to Gain and Retain Brand Leadership 2nd ed., Wiley, 2010.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouped Work ID
64a6748b-684d-0d09-ccf8-9db36e334b60-eng
Grouping Information
| Grouped Work ID | 64a6748b-684d-0d09-ccf8-9db36e334b60-eng |
|---|---|
| Full title | brand gym a practical workout to gain and retain brand leadership |
| Author | taylor david |
| Grouping Category | book |
| Last Update | 2022-06-07 21:23:19PM |
| Last Indexed | 2024-04-20 03:55:24AM |
Book Cover Information
| Image Source | default |
|---|---|
| First Loaded | Sep 29, 2023 |
| Last Used | Sep 29, 2023 |
Marc Record
| First Detected | Aug 09, 2021 12:10:28 PM |
|---|---|
| Last File Modification Time | Nov 22, 2021 07:56:00 AM |
MARC Record
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| 100 | 1 | |a Taylor, David,|d 1964- | |
| 245 | 1 | 4 | |a The brand gym|h [eBook] :|b a practical workout to gain and retain brand leadership /|c David Taylor and David Nichols. |
| 250 | |a 2nd ed. | ||
| 260 | |a Chichester, U.K. :|b Wiley,|c 2010. | ||
| 300 | |a xiv, 239 p. :|b ill. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a "This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the original version, the book consists of a programme of eight "Workouts" that will help marketers raise their own game in key areas such as insight, portfolio strategy, positioning and innovation"--|c Provided by publisher. | ||
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Brand name products. | |
| 650 | 0 | |a Product management. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Nichols, David,|d 1967- | |
| 710 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u http://ebookcentral.proquest.com/lib/yavapai-ebooks/detail.action?docID=564953|x Yavapai College|y Yavapai College users click here to access |
| 856 | 4 | 0 | |u http://ebookcentral.proquest.com/lib/prescottcollege-ebooks/detail.action?docID=564953|x Prescott College|y Prescott College users click here to access |
| 856 | 4 | 0 | |u http://ebookcentral.proquest.com/lib/yln-ebooks/detail.action?docID=564953|x Yavapai Library Network|y All other users click here to access |
| 945 | |a E-Book | ||
