Connective branding building brand equity in a demanding world
(eBook)
Author
Contributors
Published
Hoboken, NJ : Wiley, c2008.
Physical Desc
xxi, 358 pages : ill.
Status
More Details
Format
eBook
Language
English
Notes
Bibliography
Includes bibliographical references and index.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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Citations
APA Citation, 7th Edition (style guide)
Fisher-Buttinger, C., & Vallaster, C. (2008). Connective branding: building brand equity in a demanding world . Wiley.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Fisher-Buttinger, Claudia and Christine Vallaster. 2008. Connective Branding: Building Brand Equity in a Demanding World. Wiley.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Fisher-Buttinger, Claudia and Christine Vallaster. Connective Branding: Building Brand Equity in a Demanding World Wiley, 2008.
MLA Citation, 9th Edition (style guide)Fisher-Buttinger, Claudia., and Christine Vallaster. Connective Branding: Building Brand Equity in a Demanding World Wiley, 2008.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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Grouped Work ID
a190f1e4-aa5a-01ce-8a06-4a3d3beb9fbf-eng
Grouping Information
| Grouped Work ID | a190f1e4-aa5a-01ce-8a06-4a3d3beb9fbf-eng |
|---|---|
| Full title | connective branding building brand equity in a demanding world |
| Author | fisher buttinger claudia |
| Grouping Category | book |
| Last Update | 2022-06-07 21:23:19PM |
| Last Indexed | 2024-04-13 04:44:56AM |
Book Cover Information
| Image Source | default |
|---|---|
| First Loaded | Jun 26, 2022 |
| Last Used | Feb 19, 2024 |
Marc Record
| First Detected | Aug 09, 2021 12:09:04 PM |
|---|---|
| Last File Modification Time | Nov 22, 2021 07:53:54 AM |
MARC Record
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| 100 | 1 | |a Fisher-Buttinger, Claudia. | |
| 245 | 1 | 0 | |a Connective branding|h [eBook] :|b building brand equity in a demanding world /|c Claudia Fisher-Buttinger and Christine Vallaster. |
| 260 | |a Hoboken, NJ :|b Wiley,|c c2008. | ||
| 300 | |a xxi, 358 p. :|b ill. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Brand name products|x Management. | |
| 650 | 0 | |a Brand name products|x Valuation|x Management. | |
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Corporate image. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Vallaster, Christine,|d 1971- | |
| 710 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u http://ebookcentral.proquest.com/lib/yavapai-ebooks/detail.action?docID=516970|x Yavapai College|y Yavapai College users click here to access |
| 856 | 4 | 0 | |u http://ebookcentral.proquest.com/lib/prescottcollege-ebooks/detail.action?docID=516970|x Prescott College|y Prescott College users click here to access |
| 856 | 4 | 0 | |u http://ebookcentral.proquest.com/lib/yln-ebooks/detail.action?docID=516970|x Yavapai Library Network|y All other users click here to access |
| 945 | |a E-Book | ||
