Market sensing today
(eBook)
Author
Contributors
Published
New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015.
Edition
First edition.
Physical Desc
1 online resource (xxvii, 172 pages)
Status
More Details
Format
eBook
Language
English
ISBN
9781606499771
Notes
Bibliography
Includes bibliographical references and index.
Restrictions on Access
Access restricted to authorized users and institutions.
Description
The concept and framework of market sensing was introduced by George Day more than 20 years ago into the strategic marketing literature and especially the philosophy of the market-driven organization. Market sensing can be considered an expression of a company's capabilities to scan the external environment. It does this by using real time data and intelligence to understand business or uncertain changes, to meet the current and future needs of the market, increase customer value, and outperform competitors. Market sensing enables managers to resist complacency, as well as to exploit opportunities and to design appropriate competitive strategies in order to remain successful in today's uncertain, rapidly changing, and hypercompetitive market. The present volume, Market Sensing Today, is essential reading in the marketing discipline, given the rapidly escalating innovative developments in market sensing techniques. This book of essays by acknowledged experts in the field fills an important knowledge gap and provides a realistic basis for strategy. It is replete with real-life examples of market sensing that illustrate actionable ideas for immediate impact that will improve organizational learning and accelerate growth. This book of contemporary tested and comprehensive concepts and methods grounded in diverse and rich experience is intended to stimulate creativity and insightful approaches for educators offering courses in strategy as well as for practitioners involved in crucial strategic decision making.
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Citations
APA Citation, 7th Edition (style guide)
Prince, M., & Priporas, C. (2015). Market sensing today (First edition.). Business Expert Press.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Prince, Melvin. and Constantinos-Vasilios., Priporas. 2015. Market Sensing Today. Business Expert Press.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Prince, Melvin. and Constantinos-Vasilios., Priporas. Market Sensing Today Business Expert Press, 2015.
MLA Citation, 9th Edition (style guide)Prince, Melvin.,, and Constantinos-Vasilios. Priporas. Market Sensing Today First edition., Business Expert Press, 2015.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouped Work ID
34013e94-586e-73b1-66a7-c1780d21f976-eng
Grouping Information
| Grouped Work ID | 34013e94-586e-73b1-66a7-c1780d21f976-eng |
|---|---|
| Full title | market sensing today |
| Author | prince melvin |
| Grouping Category | book |
| Last Update | 2022-06-07 21:23:19PM |
| Last Indexed | 2024-05-01 03:02:02AM |
Book Cover Information
| Image Source | syndetics |
|---|---|
| First Loaded | Nov 27, 2023 |
| Last Used | Nov 29, 2023 |
Marc Record
| First Detected | Aug 09, 2021 02:11:01 PM |
|---|---|
| Last File Modification Time | Nov 22, 2021 10:20:58 AM |
MARC Record
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| 245 | 1 | 0 | |a Market sensing today|h [eBook] /|c Melvin Prince and Constantinos-Vasilios Priporas. |
| 250 | |a First edition. | ||
| 264 | 1 | |a New York, New York (222 East 46th Street, New York, NY 10017) :|b Business Expert Press,|c 2015. | |
| 300 | |a 1 online resource (xxvii, 172 pages) | ||
| 336 | |a text|2 rdacontent | ||
| 337 | |a computer|2 rdamedia | ||
| 338 | |a online resource|2 rdacarrier | ||
| 490 | 1 | |a Marketing strategy collection,|x 2150-9662 | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a 1. Continuities in market sensing theory / Melvin Prince and Constantinos-Vasilios Priporas -- 2. Rethinking competitive analysis from a market sensing perspective / Dilip S. Mutum, Bang Nguyen, and T.C. Melewar -- 3. Market sensing and competitive intelligence / Son K. Lam -- 4. Market sensing and sense making using unstructured big data / Jerry Wind and Vincent Schiavone -- 5. A strategic tool for market sensing: ZMET / James Forr, Alan Creedy, and Joseph Plummer -- 6. Market sensing in practice with Google / Subroto Roy -- 7. Market sensing, mind genomics, and health promotion / Gillie Gabay, Michael L. Kochman, and Howard Moskowitz -- 8. Old good ideas can re-emerge with the new technology and imagination: lessons from the history of market sensing / Vincent Barabba -- Index. | |
| 506 | 1 | |a Access restricted to authorized users and institutions. | |
| 520 | 3 | |a The concept and framework of market sensing was introduced by George Day more than 20 years ago into the strategic marketing literature and especially the philosophy of the market-driven organization. Market sensing can be considered an expression of a company's capabilities to scan the external environment. It does this by using real time data and intelligence to understand business or uncertain changes, to meet the current and future needs of the market, increase customer value, and outperform competitors. Market sensing enables managers to resist complacency, as well as to exploit opportunities and to design appropriate competitive strategies in order to remain successful in today's uncertain, rapidly changing, and hypercompetitive market. The present volume, Market Sensing Today, is essential reading in the marketing discipline, given the rapidly escalating innovative developments in market sensing techniques. This book of essays by acknowledged experts in the field fills an important knowledge gap and provides a realistic basis for strategy. It is replete with real-life examples of market sensing that illustrate actionable ideas for immediate impact that will improve organizational learning and accelerate growth. This book of contemporary tested and comprehensive concepts and methods grounded in diverse and rich experience is intended to stimulate creativity and insightful approaches for educators offering courses in strategy as well as for practitioners involved in crucial strategic decision making. | |
| 588 | |a Title from PDF title page (viewed on August 6, 2015). | ||
| 650 | 0 | |a Marketing research. | |
| 653 | |a competitive analysis | ||
| 653 | |a competitive intelligence systems | ||
| 653 | |a dissemination | ||
| 653 | |a emotions | ||
| 653 | |a imagination | ||
| 653 | |a information | ||
| 653 | |a market assessment | ||
| 653 | |a market capabilities | ||
| 653 | |a market sensing | ||
| 653 | |a mind genomics | ||
| 653 | |a new technology | ||
| 653 | |a unstructured big data | ||
| 653 | |a unstructured market sensing | ||
| 653 | |a ZMET | ||
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Priporas, Constantinos-Vasilios.,|e author. | |
| 776 | 0 | 8 | |i Print version:|z 9781606499764 |
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| 830 | 0 | |a Marketing strategy collection.|x 2150-9662 | |
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| 856 | 4 | 0 | |u http://ebookcentral.proquest.com/lib/prescottcollege-ebooks/detail.action?docID=4713504|x Prescott College|y Prescott College users click here to access |
| 856 | 4 | 0 | |u http://ebookcentral.proquest.com/lib/yln-ebooks/detail.action?docID=4713504|x Yavapai Library Network|y All other users click here to access |
| 945 | |a E-Book | ||
