The new advertising : branding, content, and consumer relationships in the data-driven social media era
(eBook)
Contributors
Brown, Ruth E., editor.
Jones, Valerie K., editor.
Wang, Ming, editor.
Schultz, Don E., writer of foreword.
Tobaccowala, Rishad, writer of foreword.
Jones, Valerie K., editor.
Wang, Ming, editor.
Schultz, Don E., writer of foreword.
Tobaccowala, Rishad, writer of foreword.
Published
Santa Barbara, California ; Praeger, 2016.
Physical Desc
1 online resource (845 pages)
Status
More Details
Format
eBook
Language
English
ISBN
9781440833434 (e-book)
Notes
Bibliography
Includes bibliographical references and index.
Local note
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Description
Loading Description...
Also in this Series
Checking series information...
Subjects
Other Subjects
Reviews from GoodReads
Loading GoodReads Reviews.
Citations
APA Citation, 7th Edition (style guide)
Brown, R. E., Jones, V. K., Wang, M., Schultz, D. E., & Tobaccowala, R. (2016). The new advertising: branding, content, and consumer relationships in the data-driven social media era . Praeger.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Ruth E., Brown et al.. 2016. The New Advertising: Branding, Content, and Consumer Relationships in the Data-driven Social Media Era. Praeger.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Ruth E., Brown et al.. The New Advertising: Branding, Content, and Consumer Relationships in the Data-driven Social Media Era Praeger, 2016.
MLA Citation, 9th Edition (style guide)Brown, Ruth E.,, et al. The New Advertising: Branding, Content, and Consumer Relationships in the Data-driven Social Media Era Praeger, 2016.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouped Work ID
1030b6fb-b4b5-b3aa-9b29-d4d4f6e5f844-eng
Grouping Information
| Grouped Work ID | 1030b6fb-b4b5-b3aa-9b29-d4d4f6e5f844-eng |
|---|---|
| Full title | new advertising branding content and consumer relationships in the data driven social media era |
| Author | ruth e brown valerie k jones and ming wang |
| Grouping Category | book |
| Last Update | 2023-09-29 07:30:36AM |
| Last Indexed | 2024-04-27 02:31:37AM |
Book Cover Information
| Image Source | syndetics |
|---|---|
| First Loaded | Feb 14, 2024 |
| Last Used | Feb 14, 2024 |
Marc Record
| First Detected | Sep 29, 2023 07:33:37 AM |
|---|---|
| Last File Modification Time | Sep 29, 2023 07:33:37 AM |
MARC Record
| LEADER | 02617nam a2200529 i 4500 | ||
|---|---|---|---|
| 001 | EBC4694052 | ||
| 003 | MiAaPQ | ||
| 005 | 20200520144314.0 | ||
| 006 | m o d | | ||
| 007 | cr cnu|||||||| | ||
| 008 | 161006t20162016cau ob 001 0 eng d | ||
| 020 | |z 9781440833427 | ||
| 020 | |a 9781440833434 (e-book) | ||
| 035 | |a (MiAaPQ)EBC4694052 | ||
| 035 | |a (Au-PeEL)EBL4694052 | ||
| 035 | |a (CaPaEBR)ebr11269623 | ||
| 035 | |a (CaONFJC)MIL956428 | ||
| 035 | |a (OCoLC)959151110 | ||
| 040 | |a MiAaPQ|b eng|c MiAaPQ|d MiAaPQ|e rda|e pn | ||
| 050 | 4 | |a HF5823|b .N447 2016 | |
| 082 | 0 | |a 659.1|2 23 | |
| 245 | 0 | 4 | |a The new advertising :|b branding, content, and consumer relationships in the data-driven social media era /|c Ruth E. Brown, Valerie K. Jones, and Ming Wang, editors ; foreword by Don E. Schultz ; epilogue by Valerie K. Jones and Rishad Tobaccowala. |
| 264 | 1 | |a Santa Barbara, California ;|a Denver, Colorado :|b Praeger,|c 2016. | |
| 264 | 4 | |c 2016 | |
| 300 | |a 1 online resource (845 pages) | ||
| 336 | |a text|2 rdacontent | ||
| 337 | |a computer|2 rdamedia | ||
| 338 | |a online resource|2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Volume 1. Traditional Advertising Transformed -- Volume 2. New Media, New Uses, New Metrics. | |
| 588 | |a Description based on print version record. | ||
| 590 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Advertising. | |
| 650 | 0 | |a Internet advertising. | |
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Social media. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Brown, Ruth E.,|e editor. | |
| 700 | 1 | |a Jones, Valerie K.,|e editor. | |
| 700 | 1 | |a Wang, Ming,|e editor. | |
| 700 | 1 | |a Schultz, Don E.,|e writer of foreword. | |
| 700 | 1 | |a Tobaccowala, Rishad,|e writer of foreword. | |
| 776 | 0 | 8 | |i Print version:|t New advertising : branding, content, and consumer relationships in the data-driven social media era.|d Santa Barbara, California ; Denver, Colorado : Praeger, c2016 |h 2 volumes (various paging)|z 9781440833427 |w 2016017533 |
| 797 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u http://ebookcentral.proquest.com/lib/yavapai-ebooks/detail.action?docID=4694052|x Yavapai College|y Yavapai College users click here |
| 856 | 4 | 0 | |u http://ebookcentral.proquest.com/lib/prescottcollege-ebooks/detail.action?docID=4694052|x Prescott College|y Prescott College users click here |
| 856 | 4 | 0 | |u http://ebookcentral.proquest.com/lib/yln-ebooks/detail.action?docID=4694052|x Yavapai Library Network|y All other users click here |
