Taking brand initiative how companies can align strategy, culture, and identity through corporate branding
(eBook)

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Average Rating
Published
San Francisco : Jossey-Bass, c2008.
Edition
1st ed.
Physical Desc
xix, 266 pages : ill.
Status

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Format
eBook
Language
English

Notes

General Note
"Reputation Institute publications"--Jacket.
Bibliography
Includes bibliographical references (p. 247-249) and index.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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Citations

APA Citation, 7th Edition (style guide)

Hatch, M. J., & Schultz, M. (2008). Taking brand initiative: how companies can align strategy, culture, and identity through corporate branding . Jossey-Bass.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Hatch, Mary Jo and Majken. Schultz. 2008. Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding. San Francisco: Jossey-Bass.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Hatch, Mary Jo and Majken. Schultz. Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding San Francisco: Jossey-Bass, 2008.

MLA Citation, 9th Edition (style guide)

Hatch, Mary Jo., and Majken Schultz. Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding Jossey-Bass, 2008.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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Grouped Work ID
dd8c7729-b5fe-4bde-0b21-d53ea6d6d13d-eng
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Grouping Information

Grouped Work IDdd8c7729-b5fe-4bde-0b21-d53ea6d6d13d-eng
Full titletaking brand initiative how companies can align strategy culture and identity through corporate branding
Authorhatch mary jo
Grouping Categorybook
Last Update2022-06-07 21:23:19PM
Last Indexed2022-08-13 07:07:00AM

Marc Record

First Detected Aug 09, 2021 12:01:47 PM
Last File Modification Time Nov 22, 2021 07:43:52 AM

MARC Record

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24510 |a Taking brand initiative |h [eBook] : |b how companies can align strategy, culture, and identity through corporate branding / |c Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins.
250 |a 1st ed.
260 |a San Francisco : |b Jossey-Bass, |c c2008.
300 |a xix, 266 p. : |b ill.
500 |a "Reputation Institute publications"--Jacket.
504 |a Includes bibliographical references (p. 247-249) and index.
5050 |a What is corporate branding? -- The value of brands -- Who are you? -- Diagnosing your corporate brand -- Managing corporate brands as organizations grow -- The influence of empoyees and their cultures -- Through stakeholders' eyes -- Aligning vision, culture, and images -- Getting into enterprise branding : catching the third wave.
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650 0 |a Corporate image.
650 0 |a Corporate culture.
650 0 |a Branding (Marketing)
655 4 |a Electronic books.
7001 |a Schultz, Majken.
7102 |a ProQuest (Firm)
85640 |u http://ebookcentral.proquest.com/lib/yavapai-ebooks/detail.action?docID=333807 |x Yavapai College |y Yavapai College users click here to access
85640 |u http://ebookcentral.proquest.com/lib/prescottcollege-ebooks/detail.action?docID=333807 |x Prescott College |y Prescott College users click here to access
85640 |u http://ebookcentral.proquest.com/lib/yln-ebooks/detail.action?docID=333807 |x Yavapai Library Network |y All other users click here to access
945 |a E-Book