Taking brand initiative how companies can align strategy, culture, and identity through corporate branding
(eBook)
Author
Contributors
Published
San Francisco : Jossey-Bass, c2008.
Edition
1st ed.
Physical Desc
xix, 266 pages : ill.
Status
More Details
Format
eBook
Language
English
Notes
General Note
"Reputation Institute publications"--Jacket.
Bibliography
Includes bibliographical references (p. 247-249) and index.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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Subjects
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Citations
APA Citation, 7th Edition (style guide)
Hatch, M. J., & Schultz, M. (2008). Taking brand initiative: how companies can align strategy, culture, and identity through corporate branding . Jossey-Bass.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Hatch, Mary Jo and Majken. Schultz. 2008. Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding. San Francisco: Jossey-Bass.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Hatch, Mary Jo and Majken. Schultz. Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding San Francisco: Jossey-Bass, 2008.
MLA Citation, 9th Edition (style guide)Hatch, Mary Jo., and Majken Schultz. Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding Jossey-Bass, 2008.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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Grouped Work ID
dd8c7729-b5fe-4bde-0b21-d53ea6d6d13d-eng
Grouping Information
| Grouped Work ID | dd8c7729-b5fe-4bde-0b21-d53ea6d6d13d-eng |
|---|---|
| Full title | taking brand initiative how companies can align strategy culture and identity through corporate branding |
| Author | hatch mary jo |
| Grouping Category | book |
| Last Update | 2022-06-07 21:23:19PM |
| Last Indexed | 2022-06-25 07:04:41AM |
Marc Record
| First Detected | Aug 09, 2021 12:01:47 PM |
|---|---|
| Last File Modification Time | Nov 22, 2021 07:43:52 AM |
MARC Record
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| 050 | 4 | |a HD59.2 |b .H38 2008 | |
| 082 | 0 | 4 | |a 658.8/27 |2 22 |
| 100 | 1 | |a Hatch, Mary Jo. | |
| 245 | 1 | 0 | |a Taking brand initiative |h [eBook] : |b how companies can align strategy, culture, and identity through corporate branding / |c Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins. |
| 250 | |a 1st ed. | ||
| 260 | |a San Francisco : |b Jossey-Bass, |c c2008. | ||
| 300 | |a xix, 266 p. : |b ill. | ||
| 500 | |a "Reputation Institute publications"--Jacket. | ||
| 504 | |a Includes bibliographical references (p. 247-249) and index. | ||
| 505 | 0 | |a What is corporate branding? -- The value of brands -- Who are you? -- Diagnosing your corporate brand -- Managing corporate brands as organizations grow -- The influence of empoyees and their cultures -- Through stakeholders' eyes -- Aligning vision, culture, and images -- Getting into enterprise branding : catching the third wave. | |
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Corporate image. | |
| 650 | 0 | |a Corporate culture. | |
| 650 | 0 | |a Branding (Marketing) | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Schultz, Majken. | |
| 710 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u http://ebookcentral.proquest.com/lib/yavapai-ebooks/detail.action?docID=333807 |x Yavapai College |y Yavapai College users click here to access |
| 856 | 4 | 0 | |u http://ebookcentral.proquest.com/lib/prescottcollege-ebooks/detail.action?docID=333807 |x Prescott College |y Prescott College users click here to access |
| 856 | 4 | 0 | |u http://ebookcentral.proquest.com/lib/yln-ebooks/detail.action?docID=333807 |x Yavapai Library Network |y All other users click here to access |
| 945 | |a E-Book | ||
