Taking brand initiative how companies can align strategy, culture, and identity through corporate branding
(eBook)
Author
Contributors
Published
San Francisco : Jossey-Bass, c2008.
Edition
1st ed.
Physical Desc
xix, 266 pages : ill.
Status
More Details
Format
eBook
Language
English
Notes
General Note
"Reputation Institute publications"--Jacket.
Bibliography
Includes bibliographical references (p. 247-249) and index.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Description
Loading Description...
Also in this Series
Checking series information...
Subjects
Other Subjects
Citations
APA Citation, 7th Edition (style guide)
Hatch, M. J., & Schultz, M. (2008). Taking brand initiative: how companies can align strategy, culture, and identity through corporate branding . Jossey-Bass.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Hatch, Mary Jo and Majken. Schultz. 2008. Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding. Jossey-Bass.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Hatch, Mary Jo and Majken. Schultz. Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding Jossey-Bass, 2008.
MLA Citation, 9th Edition (style guide)Hatch, Mary Jo., and Majken Schultz. Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding Jossey-Bass, 2008.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouped Work ID
dd8c7729-b5fe-4bde-0b21-d53ea6d6d13d-eng
Grouping Information
| Grouped Work ID | dd8c7729-b5fe-4bde-0b21-d53ea6d6d13d-eng |
|---|---|
| Full title | taking brand initiative how companies can align strategy culture and identity through corporate branding |
| Author | hatch mary jo |
| Grouping Category | book |
| Last Update | 2022-06-07 21:23:19PM |
| Last Indexed | 2024-04-17 05:34:24AM |
Book Cover Information
| Image Source | default |
|---|---|
| First Loaded | Nov 11, 2022 |
| Last Used | Aug 17, 2023 |
Marc Record
| First Detected | Aug 09, 2021 12:01:47 PM |
|---|---|
| Last File Modification Time | Nov 22, 2021 07:43:52 AM |
MARC Record
| LEADER | 02310nam a2200469 a 4500 | ||
|---|---|---|---|
| 001 | EBC333807 | ||
| 003 | MiAaPQ | ||
| 006 | m E | | ||
| 007 | cr cn||||||||| | ||
| 008 | 071206s2008 caua sb 001 0 eng | ||
| 010 | |z 2007049669 | ||
| 020 | |z 9780787998301 (cloth) | ||
| 020 | |z 0787998303 (cloth) | ||
| 035 | |a (Sirsi) EBC333807 | ||
| 035 | |a (Sirsi) EBC333807 | ||
| 035 | |a (MiAaPQ)EBC333807 | ||
| 035 | |a (Au-PeEL)EBL333807 | ||
| 035 | |a (CaPaEBR)ebr10226839 | ||
| 035 | |a (CaONFJC)MIL123738 | ||
| 035 | |a (OCoLC)476138614 | ||
| 040 | |a MiAaPQ|c MiAaPQ|d MiAaPQ | ||
| 050 | 4 | |a HD59.2|b .H38 2008 | |
| 082 | 0 | 4 | |a 658.8/27|2 22 |
| 100 | 1 | |a Hatch, Mary Jo. | |
| 245 | 1 | 0 | |a Taking brand initiative|h [eBook] :|b how companies can align strategy, culture, and identity through corporate branding /|c Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins. |
| 250 | |a 1st ed. | ||
| 260 | |a San Francisco :|b Jossey-Bass,|c c2008. | ||
| 300 | |a xix, 266 p. :|b ill. | ||
| 500 | |a "Reputation Institute publications"--Jacket. | ||
| 504 | |a Includes bibliographical references (p. 247-249) and index. | ||
| 505 | 0 | |a What is corporate branding? -- The value of brands -- Who are you? -- Diagnosing your corporate brand -- Managing corporate brands as organizations grow -- The influence of empoyees and their cultures -- Through stakeholders' eyes -- Aligning vision, culture, and images -- Getting into enterprise branding : catching the third wave. | |
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Corporate image. | |
| 650 | 0 | |a Corporate culture. | |
| 650 | 0 | |a Branding (Marketing) | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Schultz, Majken. | |
| 710 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u http://ebookcentral.proquest.com/lib/yavapai-ebooks/detail.action?docID=333807|x Yavapai College|y Yavapai College users click here to access |
| 856 | 4 | 0 | |u http://ebookcentral.proquest.com/lib/prescottcollege-ebooks/detail.action?docID=333807|x Prescott College|y Prescott College users click here to access |
| 856 | 4 | 0 | |u http://ebookcentral.proquest.com/lib/yln-ebooks/detail.action?docID=333807|x Yavapai Library Network|y All other users click here to access |
| 945 | |a E-Book | ||
