Boom marketing to the ultimate power consumer--the baby boomer woman
(eBook)
Author
Contributors
Published
New York : American Management Association, c2006.
Physical Desc
xviii, 238 pages : ill.
Status
More Details
Format
eBook
Language
English
Notes
Bibliography
Includes bibliographical references (p. 225-228) and index.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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Citations
APA Citation, 7th Edition (style guide)
Brown, M., & Orsborn, C. (2006). Boom: marketing to the ultimate power consumer--the baby boomer woman . American Management Association.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Brown, Mary, 1959- and Carol. Orsborn. 2006. Boom: Marketing to the Ultimate Power Consumer--the Baby Boomer Woman. American Management Association.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Brown, Mary, 1959- and Carol. Orsborn. Boom: Marketing to the Ultimate Power Consumer--the Baby Boomer Woman American Management Association, 2006.
MLA Citation, 9th Edition (style guide)Brown, Mary, and Carol Orsborn. Boom: Marketing to the Ultimate Power Consumer--the Baby Boomer Woman American Management Association, 2006.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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Grouped Work ID
86929341-b2e4-ff87-159f-c0d7551ee5c3-eng
Grouping Information
| Grouped Work ID | 86929341-b2e4-ff87-159f-c0d7551ee5c3-eng |
|---|---|
| Full title | boom marketing to the ultimate power consumer the baby boomer woman |
| Author | brown mary |
| Grouping Category | book |
| Last Update | 2022-06-07 21:23:19PM |
| Last Indexed | 2024-04-13 04:22:12AM |
Book Cover Information
| Image Source | default |
|---|---|
| First Loaded | Jul 11, 2022 |
| Last Used | Feb 10, 2024 |
Marc Record
| First Detected | Aug 09, 2021 12:38:39 PM |
|---|---|
| Last File Modification Time | Nov 22, 2021 09:01:34 AM |
MARC Record
| LEADER | 04416nam a22004574a 4500 | ||
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| 010 | |z 2006010294 | ||
| 020 | |z 0814473903 | ||
| 020 | |z 9780814473900 | ||
| 035 | |a (Sirsi) EBC3001856 | ||
| 035 | |a (Sirsi) EBC3001856 | ||
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| 035 | |a (OCoLC)815543561 | ||
| 040 | |a MiAaPQ|c MiAaPQ|d MiAaPQ | ||
| 050 | 4 | |a HC79.C6|b B76 2006 | |
| 082 | 0 | 4 | |a 658.8/34082|2 22 |
| 100 | 1 | |a Brown, Mary,|d 1959- | |
| 245 | 1 | 0 | |a Boom|h [eBook] :|b marketing to the ultimate power consumer--the baby boomer woman /|c Mary Brown and Carol Orsborn ; foreword by Paco Underhill. |
| 260 | |a New York :|b American Management Association,|c c2006. | ||
| 300 | |a xviii, 238 p. :|b ill. | ||
| 504 | |a Includes bibliographical references (p. 225-228) and index. | ||
| 505 | 0 | 0 | |g Introduction:|t She's the emerging power consumer --|t She's the sweet spot: the new demographic of choice.|t On marketing to technology optimists /|r Rose Rodd --|t On marketing to baby boomer women in Canada /|r Anne-Marie Caron --|t On baby boomer women and experimentation /|r Jan DeLyser --|t On forging an emotional connection with her /|r Kate Quinn --|t On recognizing her as a driving force in the markeplace /|r Amy Marentic --|t She's complex: why there's no such thing as "the" baby boomer woman.|t On appealing to her values /|r Joanne Sachse Mogren --|t On getting nostalgia right /|r Cindy Marshall --|t On the difference between marketing to men and to women /|r Caleb Mason --|t On why not to just shrink it and pink it /|r Fran Philip --|t On marketing to distinctions /|r Pepper Miller --|t On marketing to Hispanic baby boomer women /|r Isabel Valdés --|t She's her stage, not her age: leveraging her life transitions.|t On playing financial catch up /|r Lisa Caputo --|t On marketing to all her life stages /|r Wlliam D. Novelli --|t On high technology marketing to women /|r Gina Clark --|t On the power of creating brand personas /|r Claire Spofford --|t She's motivated: the 3-D view of her.|t On appealing to her psyche /|r Michael Bohn --|t On embracing both her demographic and psychographic drivers /|r Grant J. Schneider --|t On aspiring at midlife /|r Peggy Northrop, Brenda Saget Darling --|t On banking on women-owned businesses /|r Maria C. Coyne --|t On her quest for a free spirit /|r Federico Musi --|t She's in the driver's seat: she'll problem-solve her own way through the marketplace.|t On getting to the heart of the matter /|r Joe Teno --|t On focusing on the "why" vs. the "how" /|r Heidi Baker, Eden Jarrin --|t On the personal shopper approach to technology /|r Melissa McVicker --|t On paying attention to details /|r Kathy Moyer Dragon --|t On business "plus" /|r Anne Kelly --|t She's changing channels: shaping the new brandscape.|t On harnessing the power of women's solidarity /|r Adam Hicks --|t On real women selling to real women /|r Yvonne Saliba Pendleton --|t On referential not deferential marketing /|r Deborah Natansohn --|t On delivering beyond expectations /|r Rick Lovett --|t On staying relevant for the boomer woman /|r Ed Kinney --|t She's waiting: the marketer's call to action.|t On redressing the misconceptions /|r Dorothy Dowling --|t On getting past emotional bias /|r Christopher W. Bradley --|t On moving beyond the Holy Grail /|r Ira Mayer --|t On the evolution of marketing to the baby boomer woman /|r Lori Bitter. |
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Women consumers. | |
| 650 | 0 | |a Consumer behavior. | |
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Baby boom generation. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Orsborn, Carol. | |
| 710 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u http://ebookcentral.proquest.com/lib/yavapai-ebooks/detail.action?docID=3001856|x Yavapai College|y Yavapai College users click here to access |
| 856 | 4 | 0 | |u http://ebookcentral.proquest.com/lib/prescottcollege-ebooks/detail.action?docID=3001856|x Prescott College|y Prescott College users click here to access |
| 856 | 4 | 0 | |u http://ebookcentral.proquest.com/lib/yln-ebooks/detail.action?docID=3001856|x Yavapai Library Network|y All other users click here to access |
| 945 | |a E-Book | ||
