Competitive strategy for media firms strategic and brand management in changing media markets
(eBook)
Author
Contributors
Published
Mahwah, N.J. : L. Erlbaum Associates, 2005.
Physical Desc
xiv, 242 pages : ill.
Status
More Details
Format
eBook
Language
English
Notes
Bibliography
Includes bibliographical references and indexes.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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Citations
APA Citation, 7th Edition (style guide)
Chan-Olmsted, S. M. (2005). Competitive strategy for media firms: strategic and brand management in changing media markets . L. Erlbaum Associates.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Chan-Olmsted, Sylvia M. 2005. Competitive Strategy for Media Firms: Strategic and Brand Management in Changing Media Markets. L. Erlbaum Associates.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Chan-Olmsted, Sylvia M. Competitive Strategy for Media Firms: Strategic and Brand Management in Changing Media Markets L. Erlbaum Associates, 2005.
MLA Citation, 9th Edition (style guide)Chan-Olmsted, Sylvia M. Competitive Strategy for Media Firms: Strategic and Brand Management in Changing Media Markets L. Erlbaum Associates, 2005.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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Grouped Work ID
3c64f62b-a3f3-dc94-49fa-d90b3e878f94-eng
Grouping Information
| Grouped Work ID | 3c64f62b-a3f3-dc94-49fa-d90b3e878f94-eng |
|---|---|
| Full title | competitive strategy for media firms strategic and brand management in changing media markets |
| Author | chan olmsted sylvia m |
| Grouping Category | book |
| Last Update | 2022-06-07 21:23:19PM |
| Last Indexed | 2024-05-11 03:23:33AM |
Book Cover Information
| Image Source | default |
|---|---|
| First Loaded | Jun 26, 2022 |
| Last Used | Nov 6, 2023 |
Marc Record
| First Detected | Aug 09, 2021 11:58:03 AM |
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| Last File Modification Time | Nov 22, 2021 07:39:02 AM |
MARC Record
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| 260 | |a Mahwah, N.J. :|b L. Erlbaum Associates,|c 2005. | ||
| 300 | |a xiv, 242 p. :|b ill. | ||
| 490 | 1 | |a LEA's communication series | |
| 504 | |a Includes bibliographical references and indexes. | ||
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
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