Marketing plans for service businesses a complete guide
(eBook)
Author
Published
Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann, 2006.
Edition
2nd ed.
Physical Desc
xiv, 401 pages : ill.
Status
More Details
Format
eBook
Language
English
Notes
General Note
Previous ed.: published as Marketing planning for services. 1996.
Bibliography
Includes bibliographical references and index.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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Citations
APA Citation, 7th Edition (style guide)
McDonald, M., Payne, A., & McDonald, M. (2006). Marketing plans for service businesses: a complete guide (2nd ed.). Elsevier/Butterworth-Heinemann.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)McDonald, Malcolm, Adrian. Payne and Malcolm McDonald. 2006. Marketing Plans for Service Businesses: A Complete Guide. Elsevier/Butterworth-Heinemann.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)McDonald, Malcolm, Adrian. Payne and Malcolm McDonald. Marketing Plans for Service Businesses: A Complete Guide Elsevier/Butterworth-Heinemann, 2006.
MLA Citation, 9th Edition (style guide)McDonald, Malcolm., Adrian Payne, and Malcolm McDonald. Marketing Plans for Service Businesses: A Complete Guide 2nd ed., Elsevier/Butterworth-Heinemann, 2006.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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Grouped Work ID
2b18b769-a346-1329-9f7b-bddecf1bf090-eng
Grouping Information
| Grouped Work ID | 2b18b769-a346-1329-9f7b-bddecf1bf090-eng |
|---|---|
| Full title | marketing plans for service businesses a complete guide |
| Author | mcdonald malcolm |
| Grouping Category | book |
| Last Update | 2022-06-07 21:23:19PM |
| Last Indexed | 2024-04-17 02:48:46AM |
Book Cover Information
| Image Source | default |
|---|---|
| First Loaded | Jan 24, 2024 |
| Last Used | Jan 24, 2024 |
Marc Record
| First Detected | Aug 09, 2021 11:57:31 AM |
|---|---|
| Last File Modification Time | Nov 22, 2021 07:38:20 AM |
MARC Record
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| 100 | 1 | |a McDonald, Malcolm. | |
| 245 | 1 | 0 | |a Marketing plans for service businesses|h [eBook] :|b a complete guide /|c Malcolm McDonald and Adrian Payne. |
| 250 | |a 2nd ed. | ||
| 260 | |a Oxford ;|a Burlington, MA :|b Elsevier/Butterworth-Heinemann,|c 2006. | ||
| 300 | |a xiv, 401 p. :|b ill. | ||
| 500 | |a Previous ed.: published as Marketing planning for services. 1996. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Service industries|x Marketing|x Planning. | |
| 650 | 0 | |a Marketing|x Planning. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Payne, Adrian. | |
| 700 | 1 | |a McDonald, Malcolm|t Marketing planning for services. | |
| 710 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u http://ebookcentral.proquest.com/lib/yavapai-ebooks/detail.action?docID=270199|x Yavapai College|y Yavapai College users click here to access |
| 856 | 4 | 0 | |u http://ebookcentral.proquest.com/lib/prescottcollege-ebooks/detail.action?docID=270199|x Prescott College|y Prescott College users click here to access |
| 856 | 4 | 0 | |u http://ebookcentral.proquest.com/lib/yln-ebooks/detail.action?docID=270199|x Yavapai Library Network|y All other users click here to access |
| 945 | |a E-Book | ||
