Brand meaning management
(eBook)
Contributors
Published
Bingley, England : Emerald, 2015.
Edition
First edition.
Physical Desc
1 online resource (338 pages).
Status
More Details
Format
eBook
Language
English
ISBN
9781784419318 (e-book)
Notes
General Note
"Emerald Books"--Cover.
Bibliography
Includes bibliographical references.
Description
Loading Description...
Also in this Series
Checking series information...
Subjects
LC Subjects
Other Subjects
Reviews from GoodReads
Loading GoodReads Reviews.
Citations
APA Citation, 7th Edition (style guide)
MacInnis, D. J., Park, C. W., & Agarwal, M. (2015). Brand meaning management (First edition.). Emerald.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)MacInnis, Deborah J., C. Whan, Park and Megha Agarwal. 2015. Brand Meaning Management. Emerald.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)MacInnis, Deborah J., C. Whan, Park and Megha Agarwal. Brand Meaning Management Emerald, 2015.
MLA Citation, 9th Edition (style guide)MacInnis, Deborah J.,, C. Whan Park, and Megha Agarwal. Brand Meaning Management First edition., Emerald, 2015.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouped Work ID
3256e893-d6b2-067f-0f63-44d8526d793a-eng
Grouping Information
Grouped Work ID | 3256e893-d6b2-067f-0f63-44d8526d793a-eng |
---|---|
Full title | brand meaning management |
Author | deborah j macinnis c whan park |
Grouping Category | book |
Last Update | 2022-06-07 21:23:19PM |
Last Indexed | 2024-04-17 02:56:47AM |
Book Cover Information
Image Source | syndetics |
---|---|
First Loaded | Sep 7, 2022 |
Last Used | Mar 4, 2024 |
Marc Record
First Detected | Aug 09, 2021 12:37:50 PM |
---|---|
Last File Modification Time | Nov 22, 2021 08:59:33 AM |
MARC Record
LEADER | 02282nam a2200517 i 4500 | ||
---|---|---|---|
001 | EBC2054907 | ||
003 | MiAaPQ | ||
006 | m E | | ||
007 | cr cnu|||||||| | ||
008 | 150527t20152015enk ob 000 0 eng d | ||
020 | |z 9781784419325 | ||
020 | |a 9781784419318 (e-book) | ||
035 | |a (Sirsi) EBC2054907 | ||
035 | |a (Sirsi) EBC2054907 | ||
035 | |a (MiAaPQ)EBC2054907 | ||
035 | |a (Au-PeEL)EBL2054907 | ||
035 | |a (CaPaEBR)ebr11055517 | ||
035 | |a (CaONFJC)MIL784697 | ||
035 | |a (OCoLC)912318870 | ||
040 | |a MiAaPQ|b eng|c MiAaPQ|d MiAaPQ|e rda|e pn | ||
050 | 4 | |a HF5415.13|b .B736 2015 | |
082 | 0 | |a 658.8|2 23 | |
245 | 0 | 0 | |a Brand meaning management |h [eBook]/|c edited by Deborah J. MacInnis, C. Whan Park ; contributors, Megha Agarwal [and twenty-five others]. |
250 | |a First edition. | ||
264 | 1 | |a Bingley, England :|b Emerald,|c 2015. | |
264 | 4 | |c ©2015 | |
300 | |a 1 online resource (338 pages). | ||
336 | |a text|2 rdacontent | ||
337 | |a computer|2 rdamedia | ||
338 | |a online resource|2 rdacarrier | ||
490 | 0 | |a Review of Marketing Research,|x 1548-6435 ;|v Volume 12 | |
500 | |a "Emerald Books"--Cover. | ||
504 | |a Includes bibliographical references. | ||
588 | |a Description based on online resource; title from PDF title page (ebrary, viewed May 25, 2015). | ||
650 | 0 | |a Marketing|x Management. | |
650 | 0 | |a Brand name products. | |
655 | 4 | |a Electronic books. | |
700 | 1 | |a MacInnis, Deborah J.,|e editor. | |
700 | 1 | |a Park, C. Whan,|e editor. | |
700 | 1 | |a Agarwal, Megha,|d 1982-|e contributor. | |
776 | 0 | 8 | |i Print version:|t Brand meaning management.|b First edition.|d Bingley, England : Emerald, c2015 |h xxxii, 305 pages |k Review of Marketing Research ; Volume 12 |x 1548-6435 |z 9781784419325 |
797 | 2 | |a ProQuest (Firm) | |
856 | 4 | 0 | |u http://ebookcentral.proquest.com/lib/yavapai-ebooks/detail.action?docID=2054907|x Yavapai College|y Yavapai College users click here to access |
856 | 4 | 0 | |u http://ebookcentral.proquest.com/lib/prescottcollege-ebooks/detail.action?docID=2054907|x Prescott College|y Prescott College users click here to access |
856 | 4 | 0 | |u http://ebookcentral.proquest.com/lib/yln-ebooks/detail.action?docID=2054907|x Yavapai Library Network|y All other users click here to access |
945 | |a E-Book |