Corporate branding in Facebook fan pages ideas for improving your brand value
(eBook)
Contributors
Zanette, Maria Carolina., author.
Caires Abdalla, Carla., author.
Ferreira, Mateus., author.
Limongi, Ricardo., author.
Rosenthal, Benjamin., author.
Caires Abdalla, Carla., author.
Ferreira, Mateus., author.
Limongi, Ricardo., author.
Rosenthal, Benjamin., author.
Published
New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015.
Edition
First edition.
Physical Desc
1 online resource (xiii, 130 pages) : illustrations.
Status
More Details
Format
eBook
Language
English
ISBN
9781606499436
Notes
Bibliography
Includes bibliographical references (pages 117-125) and index.
Restrictions on Access
Access restricted to authorized users and institutions.
Description
Shows how companies can improve their brand value by fostering their online corporate reputation. Communication actions on Facebook fan pages are an important tool on the road to reputation. Considering that reputation is essentially the long-term image of a brand, the book suggests strategies for improving this image in the short term by nurturing engagement with consumers. Engaged consumers who participate in a communal environment are coproducers of a brand, who build meanings and endorse a brand they trust. Word of mouth (WOM) is an important tool for creating and replicating the image of a trustworthy company, and these repeated images can result in a solid reputation or increased brand value. Also addressed is how company's strategies influence this process, and how online communication benefits from the integration of the manager's vision with communication policies. This book is a result of four years of research, in which the authors analyzed several Facebook fan pages and interviewed managers to identify the best strategies of communication on online social networks.
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Citations
APA Citation, 7th Edition (style guide)
Zamith Brito, E. P., Zanette, M. C., Caires Abdalla, C., Ferreira, M., Limongi, R., & Rosenthal, B. (2015). Corporate branding in Facebook fan pages: ideas for improving your brand value (First edition.). Business Expert Press.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Eliane Pereira., Zamith Brito et al.. 2015. Corporate Branding in Facebook Fan Pages: Ideas for Improving Your Brand Value. Business Expert Press.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Eliane Pereira., Zamith Brito et al.. Corporate Branding in Facebook Fan Pages: Ideas for Improving Your Brand Value Business Expert Press, 2015.
MLA Citation, 9th Edition (style guide)Zamith Brito, Eliane Pereira.,, et al. Corporate Branding in Facebook Fan Pages: Ideas for Improving Your Brand Value First edition., Business Expert Press, 2015.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouped Work ID
d82bfe4d-0e43-6128-54b1-c3da3d54a198-eng
Grouping Information
| Grouped Work ID | d82bfe4d-0e43-6128-54b1-c3da3d54a198-eng |
|---|---|
| Full title | corporate branding in facebook fan pages ideas for improving your brand value |
| Author | zamith brito eliane pereira |
| Grouping Category | book |
| Last Update | 2022-06-07 21:23:19PM |
| Last Indexed | 2024-05-01 05:40:18AM |
Book Cover Information
| Image Source | syndetics |
|---|---|
| First Loaded | Aug 26, 2022 |
| Last Used | Mar 27, 2024 |
Marc Record
| First Detected | Aug 09, 2021 01:42:41 PM |
|---|---|
| Last File Modification Time | Nov 22, 2021 09:38:05 AM |
MARC Record
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| 100 | 1 | |a Zamith Brito, Eliane Pereira.,|e author. | |
| 245 | 1 | 0 | |a Corporate branding in Facebook fan pages |h [eBook]:|b ideas for improving your brand value /|c Eliane Pereira Zamith Brito, Maria Carolina Zanette, Carla Caires Abdalla, Mateus Ferreira, Ricardo Limongi, and Benjamin Rosenthal. |
| 250 | |a First edition. | ||
| 264 | 1 | |a New York, New York (222 East 46th Street, New York, NY 10017) :|b Business Expert Press,|c 2015. | |
| 300 | |a 1 online resource (xiii, 130 pages) :|b illustrations. | ||
| 336 | |a text|2 rdacontent | ||
| 337 | |a computer|2 rdamedia | ||
| 338 | |a online resource|2 rdacarrier | ||
| 490 | 1 | |a Digital and social media marketing and advertising collection,|x 2333-8830 | |
| 504 | |a Includes bibliographical references (pages 117-125) and index. | ||
| 505 | 0 | |a 1. The role of social media in emerging markets -- 2. Small- and medium-sized enterprises in emerging countries and the use of social media -- 3. Creating online corporate brands on Facebook fan pages -- 4. Facebook fan pages, engagement, trust, and word of mouth -- 5. Creating experiences on Facebook -- 6. Measuring the performance of brand communities on Facebook -- Notes -- References -- Index. | |
| 506 | |a Access restricted to authorized users and institutions. | ||
| 520 | 3 | |a Shows how companies can improve their brand value by fostering their online corporate reputation. Communication actions on Facebook fan pages are an important tool on the road to reputation. Considering that reputation is essentially the long-term image of a brand, the book suggests strategies for improving this image in the short term by nurturing engagement with consumers. Engaged consumers who participate in a communal environment are coproducers of a brand, who build meanings and endorse a brand they trust. Word of mouth (WOM) is an important tool for creating and replicating the image of a trustworthy company, and these repeated images can result in a solid reputation or increased brand value. Also addressed is how company's strategies influence this process, and how online communication benefits from the integration of the manager's vision with communication policies. This book is a result of four years of research, in which the authors analyzed several Facebook fan pages and interviewed managers to identify the best strategies of communication on online social networks. | |
| 588 | |a Title from PDF title page (viewed on March 13, 2015). | ||
| 630 | 0 | 0 | |a Facebook (Electronic resource) |
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Corporate image. | |
| 653 | |a corporate brands | ||
| 653 | |a Facebook | ||
| 653 | |a social media | ||
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Zanette, Maria Carolina.,|e author. | |
| 700 | 1 | |a Caires Abdalla, Carla.,|e author. | |
| 700 | 1 | |a Ferreira, Mateus.,|e author. | |
| 700 | 1 | |a Limongi, Ricardo.,|e author. | |
| 700 | 1 | |a Rosenthal, Benjamin.,|e author. | |
| 776 | 0 | 8 | |i Print version:|z 9781606499429 |
| 797 | 2 | |a ProQuest (Firm) | |
| 830 | 0 | |a Digital and social media marketing and advertising collection.|x 2333-8830 | |
| 856 | 4 | 0 | |u http://ebookcentral.proquest.com/lib/yavapai-ebooks/detail.action?docID=1986812|x Yavapai College|y Yavapai College users click here to access |
| 856 | 4 | 0 | |u http://ebookcentral.proquest.com/lib/prescottcollege-ebooks/detail.action?docID=1986812|x Prescott College|y Prescott College users click here to access |
| 856 | 4 | 0 | |u http://ebookcentral.proquest.com/lib/yln-ebooks/detail.action?docID=1986812|x Yavapai Library Network|y All other users click here to access |
| 945 | |a E-Book | ||
