Is military advertising effective? an estimation methodology and applications to recruiting in the 1980s and 1990s
(eBook)
Author
Contributors
Published
Santa Monica, Calif. : RAND, 2003.
Physical Desc
xviii, 95 pages
Status
More Details
Format
eBook
Language
English
Notes
Bibliography
Includes bibliographical references.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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Citations
APA Citation, 7th Edition (style guide)
Dertouzos, J. N., & Garber, S. (2003). Is military advertising effective?: an estimation methodology and applications to recruiting in the 1980s and 1990s . RAND.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Dertouzos, James N., 1950- and Steven Garber. 2003. Is Military Advertising Effective?: An Estimation Methodology and Applications to Recruiting in the 1980s and 1990s. RAND.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Dertouzos, James N., 1950- and Steven Garber. Is Military Advertising Effective?: An Estimation Methodology and Applications to Recruiting in the 1980s and 1990s RAND, 2003.
MLA Citation, 9th Edition (style guide)Dertouzos, James N., and Steven Garber. Is Military Advertising Effective?: An Estimation Methodology and Applications to Recruiting in the 1980s and 1990s RAND, 2003.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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Grouped Work ID
77e622cd-2227-6621-373d-0e209e5f4790-eng
Grouping Information
| Grouped Work ID | 77e622cd-2227-6621-373d-0e209e5f4790-eng |
|---|---|
| Full title | is military advertising effective an estimation methodology and applications to recruiting in the 1980s and 1990s |
| Author | dertouzos james n |
| Grouping Category | book |
| Last Update | 2022-06-07 21:23:19PM |
| Last Indexed | 2024-04-24 03:57:49AM |
Book Cover Information
| Image Source | default |
|---|---|
| First Loaded | Jul 24, 2022 |
| Last Used | Feb 1, 2024 |
Marc Record
| First Detected | Aug 09, 2021 11:53:51 AM |
|---|---|
| Last File Modification Time | Nov 22, 2021 07:33:44 AM |
MARC Record
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| 100 | 1 | |a Dertouzos, James N.,|d 1950- | |
| 245 | 1 | 0 | |a Is military advertising effective?|h [eBook] :|b an estimation methodology and applications to recruiting in the 1980s and 1990s /|c James N. Dertouzos, Steven Garber. |
| 260 | |a Santa Monica, Calif. :|b RAND,|c 2003. | ||
| 300 | |a xviii, 95 p. | ||
| 504 | |a Includes bibliographical references. | ||
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Advertising|z United States|x Evaluation. | |
| 651 | 0 | |a United States|x Armed Forces|x Recruiting, enlistment, etc. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Garber, Steven,|d 1950- | |
| 710 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u http://ebookcentral.proquest.com/lib/yavapai-ebooks/detail.action?docID=197459|x Yavapai College|y Yavapai College users click here to access |
| 856 | 4 | 0 | |u http://ebookcentral.proquest.com/lib/prescottcollege-ebooks/detail.action?docID=197459|x Prescott College|y Prescott College users click here to access |
| 856 | 4 | 0 | |u http://ebookcentral.proquest.com/lib/yln-ebooks/detail.action?docID=197459|x Yavapai Library Network|y All other users click here to access |
| 945 | |a E-Book | ||
