Relationship marketing in professional services a study of agency-client dynamics in the advertising sector
(eBook)
Author
Contributors
Published
London ; New York : Routledge, 1997.
Physical Desc
xiv, 373 pages : ill.
Status
More Details
Format
eBook
Language
English
Notes
Bibliography
Includes bibliographical references (p. 345-356) and index.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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Citations
APA Citation, 7th Edition (style guide)
Halinen, A. (1997). Relationship marketing in professional services: a study of agency-client dynamics in the advertising sector . Routledge.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Halinen, Aino, 1961-. 1997. Relationship Marketing in Professional Services: A Study of Agency-client Dynamics in the Advertising Sector. Routledge.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Halinen, Aino, 1961-. Relationship Marketing in Professional Services: A Study of Agency-client Dynamics in the Advertising Sector Routledge, 1997.
MLA Citation, 9th Edition (style guide)Halinen, Aino. Relationship Marketing in Professional Services: A Study of Agency-client Dynamics in the Advertising Sector Routledge, 1997.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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Grouped Work ID
a3b72a56-baa2-1856-3a61-188c0ca6dc2e-eng
Grouping Information
| Grouped Work ID | a3b72a56-baa2-1856-3a61-188c0ca6dc2e-eng |
|---|---|
| Full title | relationship marketing in professional services a study of agency client dynamics in the advertising sector |
| Author | halinen aino |
| Grouping Category | book |
| Last Update | 2022-06-07 21:23:19PM |
| Last Indexed | 2024-06-17 04:09:16AM |
Book Cover Information
| Image Source | default |
|---|---|
| First Loaded | Dec 25, 2023 |
| Last Used | Feb 18, 2024 |
Marc Record
| First Detected | Aug 09, 2021 11:51:38 AM |
|---|---|
| Last File Modification Time | Nov 22, 2021 07:31:14 AM |
MARC Record
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| 100 | 1 | |a Halinen, Aino,|d 1961- | |
| 245 | 1 | 0 | |a Relationship marketing in professional services|h [eBook] :|b a study of agency-client dynamics in the advertising sector /|c Aino Halinen. |
| 260 | |a London ;|a New York :|b Routledge,|c 1997. | ||
| 300 | |a xiv, 373 p. :|b ill. | ||
| 490 | 1 | |a Routledge advances in management and business studies | |
| 504 | |a Includes bibliographical references (p. 345-356) and index. | ||
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Relationship marketing. | |
| 650 | 0 | |a Service industries|x Marketing. | |
| 650 | 0 | |a Relationship marketing|z Finland|v Case studies. | |
| 650 | 0 | |a Advertising agencies|x Customer services|z Finland|v Case studies. | |
| 655 | 4 | |a Electronic books. | |
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| 830 | 0 | |a Routledge advances in management and business studies. | |
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| 856 | 4 | 0 | |u http://ebookcentral.proquest.com/lib/yln-ebooks/detail.action?docID=165421|x Yavapai Library Network|y All other users click here to access |
| 945 | |a E-Book | ||
