Profitable customer engagement concepts, metrics, and strategies
(eBook)
Author
Published
Thousand Oaks : SAGE Publications India Pvt. Ltd, [2013].
Physical Desc
1 online resource (341 pages) : illustrations
Status
More Details
Format
eBook
Language
English
ISBN
9788132117810 (e-book)
Notes
Bibliography
Includes bibliographical references and index.
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Citations
APA Citation, 7th Edition (style guide)
Kumar, V. (2013). Profitable customer engagement: concepts, metrics, and strategies . SAGE Publications India Pvt. Ltd.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Kumar, V., 1957-. 2013. Profitable Customer Engagement: Concepts, Metrics, and Strategies. SAGE Publications India Pvt. Ltd.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Kumar, V., 1957-. Profitable Customer Engagement: Concepts, Metrics, and Strategies SAGE Publications India Pvt. Ltd, 2013.
MLA Citation, 9th Edition (style guide)Kumar, V. Profitable Customer Engagement: Concepts, Metrics, and Strategies SAGE Publications India Pvt. Ltd, 2013.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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Grouped Work ID
ece01ae6-2bb9-b7b4-5448-75a4dffb9d65-eng
Grouping Information
| Grouped Work ID | ece01ae6-2bb9-b7b4-5448-75a4dffb9d65-eng |
|---|---|
| Full title | profitable customer engagement concepts metrics and strategies |
| Author | kumar v |
| Grouping Category | book |
| Last Update | 2023-07-31 07:45:39AM |
| Last Indexed | 2024-04-20 05:45:30AM |
Book Cover Information
| Image Source | syndetics |
|---|---|
| First Loaded | Sep 8, 2022 |
| Last Used | Mar 1, 2024 |
Marc Record
| First Detected | Aug 09, 2021 02:00:40 PM |
|---|---|
| Last File Modification Time | Jul 31, 2023 07:48:21 AM |
MARC Record
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|---|---|---|---|
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| 020 | |z 9788132113409 (hardback : alk. paper) | ||
| 020 | |a 9788132117810 (e-book) | ||
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| 050 | 4 | |a HF5415.5|b .K8636 2013 | |
| 082 | 0 | |a 658.8/12|2 23 | |
| 100 | 1 | |a Kumar, V.,|d 1957- | |
| 245 | 1 | 0 | |a Profitable customer engagement|h [eBook] :|b concepts, metrics, and strategies /|c V. Kumar. |
| 264 | 1 | |a Thousand Oaks :|b SAGE Publications India Pvt. Ltd,|c [2013] | |
| 264 | 4 | |c ©2013 | |
| 300 | |a 1 online resource (341 pages) :|b illustrations | ||
| 336 | |a text|2 rdacontent | ||
| 337 | |a computer|2 rdamedia | ||
| 338 | |a online resource|2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a List of illustrations -- List of abbreviations -- Foreword -- Preface -- Introduction to customer engagement -- Metrics for engaging customers -- Brand: "Is that what you think of me?" -- Valuing customer contributions : the future looks green! -- Linking brand value to customer value -- Customer referrals -- Really! : Where did you hear that? -- Please help us help you -- Managing customers in a multi-dimensional world -- Glossary -- Index -- About the author. | |
| 588 | |a Description based on print version record. | ||
| 650 | 0 | |a Customer relations|x Management. | |
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Profit. | |
| 655 | 4 | |a Electronic books. | |
| 776 | 0 | 8 | |i Print version:|a Kumar, V.|t Profitable customer engagement : concepts, metrics, and strategies.|d Thousand Oaks : SAGE Publications India Pvt. Ltd, [2013]|h xxii, 311 pages|z 9788132113409|w (DLC) 2013034437 |
| 797 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u http://ebookcentral.proquest.com/lib/yavapai-ebooks/detail.action?docID=1566827|x Yavapai College|y Yavapai College users click here to access |
| 856 | 4 | 0 | |u http://ebookcentral.proquest.com/lib/prescottcollege-ebooks/detail.action?docID=1566827|x Prescott College|y Prescott College users click here to access |
| 856 | 4 | 0 | |u http://ebookcentral.proquest.com/lib/yln-ebooks/detail.action?docID=1566827|x Yavapai Library Network|y All other users click here to access |
| 945 | |a E-Book | ||
