Catalog Search Results
Series
Publisher
Films for the Humanities & Sciences
Pub. Date
[2005]
Language
English
Description
Can Saatchi & Saatchi turn Sagatiba cachaca, a sugarcane liquor popular in Brazil, into a globally recognized brand? This program tracks the Sagatiba launch from start to finish -- and in the process reveals the inner workings of an ad agency whose name is synonymous with success. Footage of key agency players brainstorming, running client meetings, producing commercials, and more illustrates how the iconic Jesus statue in Rio became the model for...
Series
Publisher
Films for the Humanities & Sciences
Pub. Date
[2005]
Language
English
Description
Explores the effects of war on the modern world. People fight for power, their religion, and for survival. Combatants, including women and child soldiers as well as UN peacekeepers, share their stories, their hopes and fears about life in war torn areas of the world.
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