Catalog Search Results
Author
Publisher
HarperCollins Leadership, an imprint of HarperCollins
Pub. Date
[2019]
Language
English
Description
"Bridget Brennan, CEO of Female Factor, shows readers how to win sales and grow market share by creating a customer experience that appeals to the most powerful consumers: women. When people think about the world's growth markets, they often envision countries like China and India. Yet they miss the largest one right here at home, no matter where you call home: women. With women driving 70 to 80 percent of consumer spending, it would seem an obvious...
Author
Publisher
Brilliance Audio, Inc
Pub. Date
[2019]
Language
English
Description
Bridget Brennan, CEO of Female Factor, shows listeners how to beat competitors and grow overall market share by applying the fundamentals of creating a customer experience that appeals to the most powerful consumer decision makers: women.
Author
Series
Publisher
Business Expert Press
Pub. Date
2011
Language
English
Description
What does shopping mean to American women? This question is the focus of our book. We profile the American woman and examine how life has changed since her grandmother was young. Women have many choices about when and where to shop; thus retailers need to understand her needs and wants to attract and maintain her business.