"Over the past fifteen years, journalism has experienced a rapid proliferation of data about online reader behavior in the form of web metrics. These newsroom metrics influence which stories are written, how news is promoted, and which journalists get hired and fired. Some argue that metrics help journalists better serve their audiences. Others worry that metrics are the contemporary equivalent of a stopwatch-wielding factory manager. In Desperate...

"A guide to mining and analyzing data from social media websites. Combines both practical exercises and conceptual lessons on topics like writing a script to tap into an API and making sense of emoji usage in collected data"--