A "recasting of the turning points in world history, including the one we're living through, as a struggle between old power hierarchies and new social networks"--Dust jacket.

Renowned scientists Christakis and Fowler present compelling evidence for the profound influence people have on one another's tastes, health, wealth, happiness, beliefs, even weight, as they explain how social networks form and how they operate.

"A top social media guru shares the secrets to expanding your business through relationships. People have always done business with people they know, like, and trust. That's the essence of "relationship marketing." Today, the popularity of online social networking has caused a paradigm shift in relationship marketing. Businesses that use both new and traditional ways of nurturing connections with their customers are winning. This book helps businesspeople...

"The former Google executive, editorial director of Twitter and self-described introvert offers networking advice for anyone who has ever canceled a coffee date due to social anxiety--about how to nurture a vibrant circle of reliable contacts without leaving your comfort zone. Networking has garnered a reputation as a sort of necessary evil in the modern business world. Some do relish the opportunity to boldly work the room, introduce themselves to...