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Author
Publisher
Contemporary Books
Pub. Date
[1998]
Language
English
Description
"This extraordinary book helps you find specific marketing and sales methods and ideas that can fit your style and your marketplace. The focus is on application, not theory. This idea-packed book is crammed with more than 1,001 specific examples--from the practical to the flamboyant--of how to market any services. Expect every idea here to give you two possibilities you can use. All the latest major marketing methods for every kind of business are...
Author
Series
Publisher
Pearson Education South Asia Pte Ltd
Pub. Date
[2013]
Language
English
Description
"Essentials of Services Marketing delivers streamlined coverage of services marketing topics with an exciting global outlook. With its visual learning aids and clear language, students read less to learn more. For undergraduate services marketing courses."--Publisher's website.
7) Achieving service excellence: maximizing enterprise performance through innovation and technology
Author
Publisher
Business Expert Press
Pub. Date
2014.
Language
English
Description
As the service sectors play an increasingly important role in all economies worldwide, service executives and professionals are well advised to recognize two main pathways to achieving sustainable success in services, namely, enhancing the strategic differentiation and operational excellence of their service enterprises; obviously, these executives and their employees need to develop the knowledge and skills required to achieve such success. This...
Series
International journal of service industry management volume 13, no. 1
Publisher
Emerald Group Publishing
Pub. Date
c2002
Language
English
Series
Journal of Service Management volume Volume 26 Number 2
Publisher
Emerald
Pub. Date
[2015]
Language
English
Series
Journal of services marketing volume 16, no. 5
Publisher
Emerald Group Publishing
Pub. Date
c2002
Language
English
16) Matching services to markets: the role of the human sensorium in shaping service-intensive markets
Author
Publisher
Business Expert Press
Pub. Date
2016.
Language
English
Description
Every creature builds its niche in engagement with its environment. Such engagements, repeated over time, invariably result in stable exchanges supporting a particular species. Every species maintains its exchanges using its unique sensorium, its own aggregated set of sensory channels it uses to see and frame the world around it. Our sensorium dictates the unique way we discover our worlds. It determines the reach, the range, the limits, the apprehended...
Series
Managing Service Quality an international journal volume 16, no. 4
Publisher
Emerald Group Publishing
Pub. Date
c2006
Language
English
Series
International journal of service industry management volume 19, no. 2
Publisher
Emerald
Pub. Date
2008
Language
English
