Learn to build an SEO-friendly website, add meta tags to your pages, optimize your site's content, create a Google Analytics account, and apply SEO to WordPress blogs.

"In this Complete Idiot's Guide you get a simple overview of how search engines and search engine optimization (SEO) work; powerful pointers for optimizing your site's keywords, tags, and designs; a foolproof explanation of how SEO strategies can enhance your company's marketing plan; Jargon-free tips for making blogs and videos search engine friendly."--p.[4] of cover.

"In Algorithms of Oppression, Safiya Umoja Noble challenges the idea that search engines like Google offer an equal playing field for all forms of ideas, identities, and activities. Data discrimination is a real social problem. Noble argues that the combination of private interests in promoting certain sites, along with the monopoly status of a relatively small number of Internet search engines, leads to a biased set of search algorithms that privilege...

In 1998, Moscow-born Sergey Brin and Midwest-born Larry Page dropped out of graduate school at Stanford University to, in their own words, "change the world" through a search engine that would organize every bit of information on the Web for free. While the company has done exactly that, Google's quest continues as it seeks to add millions of library books, television broadcasts, and more to its searchable database. Readers will learn about the business...

In this gripping domestic thriller, a group of privleged suburban moms amuse themselves by Googling everyone in town, digging up dirt to fuel throny gossip. Caroline Thompson, devoted mother of two, is relieve to hear her name appears only three times, citing her philanthropy. However, a delayed pag of insecurity prods Caroline to Google her maiden name-- which none of the others know. The hits cascade like a tsunami. Caroline's terrified by what...

In Digital Methods, Richard Rogers proposes a methodological outlook for social and cultural scholarly research on the Web that seeks to move Internet research beyond the study of online culture. It is not a toolkit for Internet research, or operating instructions for a software package; it deals with broader questions. How can we study social media to learn something about society rather than about social media use? How can hyperlinks reveal not...

We all know how to look up something online by typing words into a search engine. We do this so often that we have made the most famous search engine a verb" we Google it--"Japan population" or "Nobel Peace Prize" or "poison ivy" or whatever we want to know. But knowing how to Google something doesn't make us search experts; there's much more we can do to access the massive collective knowledge available online. In The Joy of Search, Daniel Russell...