"In this Complete Idiot's Guide you get a simple overview of how search engines and search engine optimization (SEO) work; powerful pointers for optimizing your site's keywords, tags, and designs; a foolproof explanation of how SEO strategies can enhance your company's marketing plan; Jargon-free tips for making blogs and videos search engine friendly."--p.[4] of cover.

In 1998, Moscow-born Sergey Brin and Midwest-born Larry Page dropped out of graduate school at Stanford University to, in their own words, "change the world" through a search engine that would organize every bit of information on the Web for free. While the company has done exactly that, Google's quest continues as it seeks to add millions of library books, television broadcasts, and more to its searchable database. Readers will learn about the business...

The Internet is bigger and better than what a mere browser allows. Webbots, Spiders, and Screen Scrapers is for programmers and businesspeople who want to take full advantage of the vast resources available on the Web. --from publisher description.