Catalog Search Results
Author
Publisher
Wiley
Language
English
Formats
Description
"Stop marketing. Start UnMarketing. No one likes cold calls at dinnertime, junk mail overflowing your mailbox, and advertisements that interrupt your favorite shows. If this is "marketing," then the world would probably prefer whatever is the opposite of that. If you're ready to stop marketing and start engaging, then welcome to UnMarketing. The landscape of business-customer relationships is changing, and UnMarketing gives you innovative ways out...
Author
Publisher
Eagle One
Pub. Date
[2018]
Language
English
Description
"When most people see the term relationship marketing, they tend to focus more on the second word than on the first. They want to know how they can market to get more business. But increasingly, the business world is beginning to realize the keys to building business are creating genuine relationships, appreciating your customers and clients, and networking to give. Since 2004, Kody Bateman s relationship marketing systems have bridged the gap between...
3) The new relationship marketing: how to build a large, loyal, profitable network using the social Web
Author
Language
English
Formats
Description
"A top social media guru shares the secrets to expanding your business through relationships. People have always done business with people they know, like, and trust. That's the essence of "relationship marketing." Today, the popularity of online social networking has caused a paradigm shift in relationship marketing. Businesses that use both new and traditional ways of nurturing connections with their customers are winning. This book helps businesspeople...
Author
Publisher
Business Expert Press
Pub. Date
2016.
Language
English
Description
Marketing is arguably amidst a paradigm shift. Marketing orientation is shifting away from creating exchanges (sales) to creating value (satisfaction) and relationships (cocreating value). Ultimately, the main objective of all marketing activities is value creation. In vast majority of cases, value is cocreated by several agents, especially the marketers and customers. From a value cocreation perspective, a single transaction can blossom to a process...
Author
Publisher
John Wiley & Sons
Language
English
Formats
Description
"A practical guide for inexperienced marketers who have to develop a marketing strategy. With technology being built into products of all kinds, many businesses are hiring scientists, engineers, and designers to fulfill strategic marketing and product management roles. The Accidental Marketer is a practical guide for employees who are now responsible for developing strategy. These marketers will be able to immediately and successfully apply the ten...
Series
Marketing Intelligence and Planning volume Volume 38
Publisher
Emerald Publishing
Pub. Date
2020.
Language
English
Author
Publisher
Business Expert Press
Pub. Date
2014.
Language
English
Description
Over the past several years, leading companies have entered a period of marketing and operational convergence, or intersection. During this time, those of us who actively follow, and consult in, such trends are witnessing significant multichannel media application (and resultant omnichannel application by consumers), along with more effective and pervasive customer data gathering, analysis, and application, a stronger enterprise-wide focus on customers,...
Series
Journal of enterprise information management volume 17, no. 6
Publisher
Emerald Group Publishing
Pub. Date
c2004
Language
English
Series
Journal of business and industrial marketing volume 19, no. 2
Publisher
Emerald Group Pub
Pub. Date
2004
Language
English