Catalog Search Results
Author
Series
TransUD volume Band 107
Publisher
Berlin : Frank et Timme, Verlag fur wissenschaftliche Literatur
Pub. Date
[2020]
Language
English
6) Questionnaire design: how to plan, structure and write survey material for effective market research
Author
Series
Publisher
Kogan Page Limited
Pub. Date
2013.
Language
English
Description
"Questionnaires are vital for the market researcher: they draw accurate information from respondents, give structure to interviews, provide a standard form on which facts, comments and attitudes can be recorded, and facilitate data processing. Questionnaire Design explains the role of questionnaires in market research and looks at different types of questionnaire, examining when and how they should be deployed. The book explains how to plan, structure...
Author
Publisher
Pyrczak Pub
Language
English
Description
An overview of social survey methodology, including how to write items to collect factual and demographic information, selecting a sample of respondents, preparing statistics, and describing averages and variability, margins of error, and relationships.
10) Measuring customer satisfaction and loyalty: survey design, use, and statistical analysis methods
Author
Publisher
ASQ Quality Press
Pub. Date
2008.
Language
English