In this shocking, no-holds-barred expose, the author draws on more than 20 years spent in the back rooms and board rooms to reveal all the manipulative ways marketers and advertisers tap into our most deeply seated fears, vulnerabilities, impulses, dreams, and desires, all in the service of taking our dollars. A marketing visionary, he has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry,...

In his groundbreaking Secrets of the Millionaire Mind, T. Harv Eker states: ""Give me five minutes, and I can predict your financial future for the rest of your life!"" Eker does this by identifying your ""money and success blueprint."" This blueprint determines your financial life. If your money blueprint is not set for a high level of success, you will never have a lot of money — and if somehow you do, you will most likely

...

Discusses the importance of humans' connection to water and how people are drawn to being in, on, or around oceans, rivers, and lakes and points to recent findings in neuroscience that indicate that proximity to water can improve mood, performance, health, and success. There's something about water that attracts and fascinates us. No wonder: it's the most omnipresent substance on Earth and, along with air, the primary ingredient for supporting life....

"Throughout your life, you've had parents, coaches, teachers, friends and mentors who have pushed you to be better than your excuses and bigger than your fears. What if the secret to having the confidence and courage to enrich your life and work is simply knowing how to push yourself? Using the science of habits, riveting stories and surprising facts from some of the most famous moments in history, art and business, Mel Robbins will explain the power...