Offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales, showing how large and small companies, nonprofits, and other organizations can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. This book is the benchmark guide to marketing and PR, updated with...

Everything you need to know to start and run a successful eBay business. eBay now has 100 million active users and just keeps growing. And they have turned to --For Dummies books and bestselling eBay author Marsha Collier to help guide them through buying and selling on eBay for over a decade. This nine-books-in-one guide has now been updated to cover all the newest eBay seller tools, new techniques to drive sales, new ways to enhance an eBay business...

Helps small-business owners leverage the power of Facebook to market to a large base of potential customers.

Social media marketing step-by-step. It's all about social media today, and the landscape changes at breakness speed. This all-in-one guide gives you the scoop on marketing your business via the latest social media platforms - because that's where your customers are.

"New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the "right hook"--their next...

"Packed with smart tactics and invaluable tips, this unique book shows you how to leverage everything Facebook has to offer, from events and applications to pay-per-click advertising, analytics, Facebook Connect, and much more. See how other companies are succeeding, find out what to do and what not to do, and produce a winning campaing with this hands-on guide" --Cover, p. 4.

Provides information on marketing a business online with YouTube.

Learn why your business needs a Facebook presence, how to set up a powerful page, ways to engage your customers, and how to analyze your results. From identifying your customer to involving your audience with events and contests, this guide has it all!