"A top social media guru shares the secrets to expanding your business through relationships. People have always done business with people they know, like, and trust. That's the essence of "relationship marketing." Today, the popularity of online social networking has caused a paradigm shift in relationship marketing. Businesses that use both new and traditional ways of nurturing connections with their customers are winning. This book helps businesspeople...

"ACE IT! provides a comprehensive, ten-step approach that covers the sales journey from finding prospects at the start of the sales process all the way to the actual beginning of a new, and hopefully long-term, client relationship"--

"What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success."--

"Transforming your business to be one that is customer-centric is hard, but it's not impossible. It requires a collective mindset shift in which leaders (and then employees) acknowledge the fact that businesses are all about customers and that, without them, there would be no business. And then it requires a behavior shift to one where the customer and her voice are brought into all meetings, decisions, product and service designs, process improvements,...