Catalog Search Results
Author
Language
English
Description
In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. The book combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese-steak, why anti-drug commercials might have actually...
Author
Language
English
Description
"Shoshana Zuboff, named "the true prophet of the information age" by the Financial Times, has always been ahead of her time. Her seminal book In the Age of the Smart Machine foresaw the consequences of a then-unfolding era of computer technology. Now, three decades later she asks why the once-celebrated miracle of digital is turning into a nightmare. Zuboff tackles the social, political, business, personal, and technological meaning of "surveillance...
Author
Publisher
Brilliance Audio, Inc
Pub. Date
[2019]
Language
English
Description
Bridget Brennan, CEO of Female Factor, shows listeners how to beat competitors and grow overall market share by applying the fundamentals of creating a customer experience that appeals to the most powerful consumer decision makers: women.
Author
Pub. Date
[2019]
Language
English
Description
"Luxury brand guru and chairman of LVMH Moett Hennessy Louis Vuitton, Pauline Brown brings her 25 years of experience to this cutting-edge book about the aesthetic value of a company's product or service"--
"Longtime leader in the luxury goods sector and former Chairman of LVMH Moet Hennessy Louis Vuitton North America reinvents the art and science of brand-building under the rubric of Aesthetic Intelligence. In a world in which people have cheap...
Author
Publisher
Harper Audio
Pub. Date
[2008]
Language
English
Description
An evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly.
Author
Publisher
Books on Tape
Pub. Date
2005.
Language
English
Description
"David Rakoff's bestselling collection of autobiographical essays, Fraud, established him as one of today's funniest and most insightful writers. Now, in Don't Get Too Comfortable, Rakoff moves from the personal to the public, journeying into the land of unchecked plenty that is contemporary America. Rarely have greed, vanity, selfishness, and vapidity been so mercilessly and wittily skewered. Somewhere along the line, our healthy self-regard has...
Author
Series
Publisher
Gildan Audio
Pub. Date
[2007]
Language
English
Description
DNA makes a creature human, but what makes him an American? Is there a "culture code" that programs us to become German, or Japanese, or French? Dr. Clotaire Rapaille believes there is such a code, a silent system of archetypes that we unconsciously acquire as we grow up within our culture. The codes vary around the world and invisibly shape how we behave in our personal lives, as consumers, and as nations. Dr. Rapaille used his ability to break the...
9) The four
Author
Publisher
Penguin Audio
Pub. Date
2017.
Language
English
Description
Through analysis that's both rigorous and entertaining, Galloway outlines the path for the next trillion dollar company, the Fifth Horseman, and points to which companies are in the running. Uber for example or, less obvious, Microsoft and Starbucks. As with Peter Thiel's Zero to One; listeners will come away with fresh, game changing insights about what it takes to win in today's economy.