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1) Sold on language: how advertisers talk to you and what this says about you

Author

Sedivy, Julie

Publisher

Wiley-Blackwell

Pub. Date

2011.

Language

English

Formats

Book - Regular Print, eBook

Description

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Sold on language examines how the competitive marketplace shapes the ways in which commercial and political advertisers speak to us.: Authored by a team of highly respected language scientists; Written in an informal style with many examples drawn from popular culture; Communicates ideas and research findings about language and the mind, revealing the mental processes behind the daily interactions we all have with contemporary advertising; Brings...

2) Advertising and society: an introduction

Publisher

Wiley Blackwell

Pub. Date

2014.

Language

English

3) International advertising: realities and myths

Publisher

Sage Publications

Pub. Date

c2000

Language

English

4) Which ad pulled best?: 40 case histories on how to write and design ads that work

Series

McGraw-Hill/Irwin series in marketing

Publisher

McGraw-Hill/Irwin

Pub. Date

[2003]

Language

English

5) Global advertising in a global culture

Author

Gould, Thomas H. P

Publisher

Rowman & Littlefield

Language

English

Formats

Book - Regular Print, eBook

6) Advertising account planning: a practical guide

Author

Kelley, Larry D

Publisher

M.E. Sharpe

Pub. Date

c2006

Language

English

7) The ultimate secrets of advertising

Author

Jones, John Philip

Publisher

Sage Publications

Pub. Date

c2002

Language

English

8) Black ops advertising: native ads, content marketing, and the covert world of the digital sell

Author

Einstein, Mara

Publisher

OR Books

Pub. Date

[2016]

Language

English

Description

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Examines the rise of native advertising and content marketing, which disguise advertising as news or editorial content.

9) Underdog advertising: proven principles to compete and win against the giants in any industry

Author

Flowers, Paul W

Publisher

Brown Books

Pub. Date

c2006

Language

English

10) Ultimate guide to Facebook advertising

Author

Marshall, Perry

Series

Entrepreneur magazine's ultimate guides

Publisher

Entrepreneur Press

Language

English

Description

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"Facebook makes it easy for businesses like yours to share photos, videos, and posts to reach, engage, and sell to more than 1 billion active users. Advertising expert Perry Marshall is joined by co-authors Bob Regnerus and Thomas Meloche as he walks you through Facebook Advertising and its nuances to help you pinpoint your ideal audience and gain a ten-fold return on your investment. Now in its fourth edition, Ultimate Guide to Facebook Advertising...