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Author
Publisher
Wiley-Blackwell
Pub. Date
2011.
Language
English
Formats
Description
Sold on language examines how the competitive marketplace shapes the ways in which commercial and political advertisers speak to us.: Authored by a team of highly respected language scientists; Written in an informal style with many examples drawn from popular culture; Communicates ideas and research findings about language and the mind, revealing the mental processes behind the daily interactions we all have with contemporary advertising; Brings...
Author
Series
Routledge Library Editions Advertising volume Volume 9
Publisher
Routledge
Pub. Date
c1935
Language
English