The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
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Book Cover
Average Rating
Published
Hoboken, N.J. : John Wiley & Sons, [2011].
Edition
Third edition.
Physical Desc
xxxii, 366 pages : illustrations, graphs, charts ; 22 cm
Status
Unavailable/Withdrawn

More Details

Published
Hoboken, N.J. : John Wiley & Sons, [2011].
Format
Unknown
Edition
Third edition.
Language
English

Notes

General Note
Rev. ed. of: The new rules of marketing and PR. 2nd ed. c2010.
General Note
Includes index.
Description
"David Meerman Scott's marketing bible has become a modern day business classic. This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of marketers up to speed on the changing requirements of promoting products or services in the new digital age. This is a one-of-a-kind, pioneering guide, offering a step-by-step action plan for harnessing the power of the Internet to communicate with buyers directly, raise online visibility, and increase sales. It's about getting the right message to the right people at the right time - for a fraction of the cost of a big-budget advertising campaign. This new, updated edition includes: a new introduction discussing recent changes to the world of marketing and PR; a brand new chapter on mobile marketing; an additional chapter on real-time marketing and PR; updated information on how to measure the success of your campaigns; a range of new tools; fresh case studies"--Provided by publisher.

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Citations

APA Citation, 7th Edition (style guide)

Scott, D. M. (2011). The new rules of marketing & PR: how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly (Third edition.). John Wiley & Sons.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Scott, David Meerman. 2011. The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, & Viral Marketing to Reach Buyers Directly. John Wiley & Sons.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Scott, David Meerman. The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, & Viral Marketing to Reach Buyers Directly John Wiley & Sons, 2011.

MLA Citation, 9th Edition (style guide)

Scott, David Meerman. The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, & Viral Marketing to Reach Buyers Directly Third edition., John Wiley & Sons, 2011.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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