Inside Saatchi & Saatchi : a spirited case study
(DVD Video)
Contributors
Published
Princeton, NJ : Films for the Humanities & Sciences, [2005].
Physical Desc
1 videodisc (40 min.) : sound, color ; 4 3/4 in.
Status
Embry Riddle Aero University - DVD - DVD Collection
HF6161.L46I675 2005
1 available
HF6161.L46I675 2005
1 available
More Details
Published
Princeton, NJ : Films for the Humanities & Sciences, [2005].
Format
DVD Video
Language
English
Notes
General Note
"08-25-05"--DVD surface.
General Note
Originally produced in 2004.
Creation/Production Credits
Camera, Martin O'Toole, Colin Rogal, Brian Sewell ; editor, Rosey Igglesden.
Participants/Performers
Narrator: Robert Lindsay.
Description
Can Saatchi & Saatchi turn Sagatiba cachaca, a sugarcane liquor popular in Brazil, into a globally recognized brand? This program tracks the Sagatiba launch from start to finish -- and in the process reveals the inner workings of an ad agency whose name is synonymous with success. Footage of key agency players brainstorming, running client meetings, producing commercials, and more illustrates how the iconic Jesus statue in Rio became the model for a cool young lookalike who stands in as the living image of the "Pure Spirit of Brazil."
System Details
DVD.
Language
Closed-captioned.
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Copies
| Location | Call Number | Status |
|---|---|---|
| Embry Riddle Aero University - DVD - DVD Collection | HF6161.L46I675 2005 | Find It Now |
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Citations
APA Citation, 7th Edition (style guide)
Clayton, J., & Lindsay, R. (2005). Inside Saatchi & Saatchi: a spirited case study . Films for the Humanities & Sciences.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Clayton, Jennifer and Robert Lindsay. 2005. Inside Saatchi & Saatchi: A Spirited Case Study. Films for the Humanities & Sciences.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Clayton, Jennifer and Robert Lindsay. Inside Saatchi & Saatchi: A Spirited Case Study Films for the Humanities & Sciences, 2005.
MLA Citation, 9th Edition (style guide)Clayton, Jennifer., and Robert Lindsay. Inside Saatchi & Saatchi: A Spirited Case Study Films for the Humanities & Sciences, 2005.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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