1. Significance of Death of a Salesman 1 --
2. Cultural Myths and Values 13 --
from: "Preface" to Poor Richard Improved (1758) / Benjamin Franklin 17 --
from: Bound to Rise: The Story of a Country Boy (1873) / Horatio Alger Jr. 19 --
from: How to Win Friends and Influence People (1936) / Dale Carnegie 21 --
from: Advice from Elbert Hubbard (1911?) 23 --
from: "Success is Easy and Sure If You Know the Simple Rules for Achieving It" (1929) / M. T. Horwich 24 --
from: "The Conditions of Success" (1919) / Theodore Roosevelt 26 --
from: "What Are the Chances of Success Today?" (1920) / Albert W. Atwood 28 --
from: "The Problem of the West," in The Frontier in American History (1920) / Frederick Jackson Turner 34 --
from: "The Wild West" (1920) / Edward Townsend Booth 36 --
from: "The City" (1922) / Lewis Mumford 38 --
from: Babbitt (1922) / Sinclair Lewis 39 --
from: "The Paper Dream City," in The Culture of Cities (1938) / Lewis Mumford 40 --
from: "Abundance, Mobility, and Status," in People of Plenty (1954) / David M. Potter 42 --
from: "The Cult of Youthfulness," in The American Way of Life (1967) / Ashley Montagu 45 --
from: "The Dangerous Age" (1921) / J.R. Sprague 46 --
3. Economic Interests and Forces 55 --
from: "Life Without Principle" (1863) / Henry David Thoreau 58 --
from: "Of Honor in the United States," in Democracy in America (1838) / Alexis de Tocqueville 60 --
from: "The Reach of the Business Spirit," in America as a Civilization (1957) / Max Lerner 62 --
from: "The Dynamo and the Virgin," in The Education of Henry Adams (1907; 1918) / Henry Adams 67 --
from "Faster, Faster," in The Big Change (1952) / Frederick L. Allen 67 --
from: "Crumbling Walls," in Capitalism, Socialism, and Democracy (1947) / Joseph A. Schumpeter 68 --
from: "Technology and Community: The Mandates of Survival" (1948) / Melvin Rader 70 --
from: "The Culture of Science and the Machine," in America as a Civilization (1957) / Max Lerner 72 --
from: "Why the Americans Are So Restless in the Midst of Prosperity," in Democracy in America (1838) / Alexis de Tocqueville 77 --
from: "Conspicuous Consumption," in The Theory of the Leisure Class (1899) / Thorstein Veblen 79 --
from: "Selling Symbols to Upward Strivers," in The Hidden Persuaders (1957) / Vance Packard 80 --
from: Advertising Copy for the American Face Brick Association (1920) 82 --
4. American Business Culture 87 --
from: "The Oldest Traveling Salesman" (1916) / O. R. Geyer 93 --
from: "What Makes a Good Salesman?" (1916) / Merle Crowell 94 --
from: "From the Diary of a Traveling Salesman" (1919) / J. Annan 96 --
from: Salesmanship and Sales Management (1919) / John G. Jones 98 --
from: "Facts That Beat Eloquence in Salesmanship" (1920) 101 --
from: "The Real 'Star Salesman' in Modern Business" (1922) / George W. Hopkins 103 --
from: "Wanted: Salesmen" (1932) 106 --
from: "Born to Be a Salesman" (1936) / Joseph Starobin 107 --
from: "Selling as a Career," in Effective Selling (1950) / George Edward Breen et al 113 --
from: How to Sell Like a Star Salesman (1953) / Harry Simmons 116 --
5. Family and Gender Expectations 125 --
from: "Influence of Democracy on the Family," in Democracy in America (1838) / Alexis de Tocqueville 127 --
from: "Social Conflicts in the Family," in The Family in American Culture (1947) / Andrew G. Truxal, Francis E. Merrill 129 --
from: "Growing Up in America," in America as a Civilization (1957) / Max Lerner 130 --
from: "The Greatest American Invention" (1919) 134 --
from: "Mothercraft" (1921) / Marion Chase Baker 135 --
from: "Standards in Parenthood" (1919) / Amey Eaton Watson 136 --
from: "For Fathers Only" (1945) / Clifford Olcott 137 --
from: "The American Father," in The American Way of Life (1967) / Ashley Montagu 144 --
from: Advertising Copy for Cutler Desks (1920) 145 --
from: "Pioneers' Ideals and the State University" (1910) / Frederick Jackson Turner 146 --
from: Cowboy Songs and Other Frontier Ballads (1922) / John A. Lomax, ed. 147 --
from: "Collector's Note," in Cowboy Songs and Other Frontier Ballads (1922) / Barrett Wendell 150 --
from: "Sex and the Double Standard" (1947) / Waverly Root 151 --
from: "Sex and Sex Education," in The American Way of Life (1967) / Ashley Montagu 153 --
from: "Wanted: Motives for Motherhood" (1921) / Ethel Wadsworth Cartland 157 --
from: "The New Woman" (1921) / Sheila Kaye-Smith 159 --
from: Advertisement for Congoleum Rugs (1920) 161 --
6. Sports and American Life 165 --
from: Front cover illustration from St. Nicholas for Boys and Girls Magazine (1920) 171 --
from: Frank Merriwell's Schooldays (1901) / Burt L. Standish 172 --
from: This Side of Paradise (1920) / F. Scott Fitzgerald 174 --
from: "Address to the NCAA Annual Convention" (1921) / Walter Camp 175 --
from: "Locker Room Talk: Notes on the Social History of Football," in Sports in America (1992) / George Garrett 177 --
from: "Americans and Sport" (1921) / Georges Lechartier 181 --
from: "How to 'Play Your Game'
from: "Albert Goodwill Spalding (1850-1915)," in Essays on Sport History and Sport Mythology (1990) / Stephen Hardy 184 --
from: "The Third Seal: Bond of Brothers," in The Joy of Sports (1976) / Michael Novak 188 --
7. Death of a Salesman's Impact on American Culture 197 --
from: "New Breed of Salesman, Not Like Willy" (1964) 203 --
from: "Un-do Death of a Salesman: Vince Lombardi vs. Willy Loman" (1969) / Morry Roth 207 --
from: "Willy Loman Rides Again" (1988) / Martha Farnesworth Riche 208 --
from: "What Now, Willy Loman?" (1983) / Jeff Faux 212 --
from: "Deaths of a Salesman" (1977) / Keith D. Mano 214 --
from: "Death of a Salesman," Obituary for Jerry Rubin (1994) 216.
