Lead right for your company's type : how to connect your culture with your customer promise
(Book - Regular Print)

Book Cover
Average Rating
Published
New York : AMACOM, American Management Association, [2017].
Physical Desc
xxi, 200 pages ; 24 cm
Status
Yavapai College Prescott - Circulating Collection
HD57.7.S35626 2017
1 available

More Details

Format
Book - Regular Print
Language
English
ISBN
9780814437995 (hardcover), 0814437990 (hardcover)

Notes

Bibliography
Includes bibliographical references (pages 185-194) and index.
Description
"Because one size does not fit all. From turf wars to low morale, most companies attempt to cure what ails them with the latest management fad--and fail. They are treating the symptoms while ignoring the true problem. Success starts with knowing the kind of business you're really in. Lead Right for Your Company's Type argues that every enterprise falls into one of four categories as dictated by their customer promise: customized (e.g. ad agency), predictable and dependable (e.g utility company), benevolent (e.g. educational institution), and best in class (e.g. high-tech company like Apple). When leadership practices fit the customer promise and company type, the organization thrives. But apply the wrong practices and the mismatch pulls the enterprise apart. Example after example exposes the fallout: A small arts college destabilized by top-down rules designed for a predictable and dependable company; A mid-tier retail chain derailed by leadership demands for superior products instead of reliably low prices; A software giant brought to its knees by prioritizing profits over innovation. Insightful and practical, the book's proven tools and five-step process will help you diagnose your organization's ills--and stop them at their source" -- From the publisher.

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Citations

APA Citation, 7th Edition (style guide)

Schneider, W. E. (2017). Lead right for your company's type: how to connect your culture with your customer promise . AMACOM, American Management Association.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Schneider, William E.. 2017. Lead Right for Your Company's Type: How to Connect Your Culture With Your Customer Promise. New York: AMACOM, American Management Association.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Schneider, William E.. Lead Right for Your Company's Type: How to Connect Your Culture With Your Customer Promise New York: AMACOM, American Management Association, 2017.

MLA Citation, 9th Edition (style guide)

Schneider, William E.. Lead Right for Your Company's Type: How to Connect Your Culture With Your Customer Promise AMACOM, American Management Association, 2017.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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