The attention merchants : the epic scramble to get inside our heads
(Book - Regular Print)
Author
Published
New York : Knopf, 2016.
Edition
First edition.
Physical Desc
viii, 403 pages ; 25 cm
Status
Prescott Public Library - NF - Nonfiction Books
659.1042 WU
1 available
659.1042 WU
1 available
Prescott Valley Public Library - NF - Nonfiction Books
659.1042 WU
1 available
659.1042 WU
1 available
Yavapai College Prescott - LIMBO - Items being donated to other libraries
HF5811.W82 2016
1 available
HF5811.W82 2016
1 available
More Details
Published
New York : Knopf, 2016.
Format
Book - Regular Print
Edition
First edition.
Language
English
Notes
Description
"From Tim Wu, author of the award-winning The Master Switch and who coined the phrase "net neutrality"--a revelatory look at the rise of "attention harvesting," and its transformative effect on our society and our selves. Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention for resale to advertisers. In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials and other efforts to harvest our attention. Over the last century, few times or spaces have remained uncultivated by the "attention merchants," contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this is not simply the byproduct of recent inventions but the end result of more than a century's growth and expansion in the industries that feed on human attention. From the pre-Madison Avenue birth of advertising to TV's golden age to our present age of radically individualized choices, the business model of "attention merchants" has always been the same. He describes the revolts that have risen against these relentless attempts to influence our consumption, from the remote control to FDA regulations to Apple's ad-blocking OS. But he makes clear that attention merchants grow ever-new heads, and their means of harvesting our attention have given rise to the defining industries of our time, changing our nature--cognitive, social, and otherwise--in ways unimaginable even a generation ago"--,Provided by publisher.
Description
"From Tim Wu, author of award-winning The Master Switch, and who coined the phrase "net neutrality"--a revelatory look at the rise of "attention harvesting," and its transformative effect on our society and our selves"--,Provided by publisher.
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Copies
Location | Call Number | Status |
---|---|---|
Prescott Public Library - NF - Nonfiction Books | 659.1042 WU | Find It Now |
Prescott Valley Public Library - NF - Nonfiction Books | 659.1042 WU | Find It Now |
Yavapai College Prescott - LIMBO - Items being donated to other libraries | HF5811.W82 2016 | Find It Now |
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Citations
APA Citation, 7th Edition (style guide)
Wu, T. (2016). The attention merchants: the epic scramble to get inside our heads (First edition.). Knopf.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Wu, Tim. 2016. The Attention Merchants: The Epic Scramble to Get Inside Our Heads. Knopf.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Wu, Tim. The Attention Merchants: The Epic Scramble to Get Inside Our Heads Knopf, 2016.
MLA Citation, 9th Edition (style guide)Wu, Tim. The Attention Merchants: The Epic Scramble to Get Inside Our Heads First edition., Knopf, 2016.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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