Fascinate : how to make your brand impossible to resist
(Book - Regular Print)
Author
Published
New York, NY : Harper Business, [2016].
Edition
Revised edition.
Physical Desc
xxi, 327 pages : illustrations ; 24 cm
Status
Sedona Public Library - NF - Nonfiction Books
658.8001 HOGSHEAD
1 available
658.8001 HOGSHEAD
1 available
More Details
Published
New York, NY : Harper Business, [2016].
Format
Book - Regular Print
Edition
Revised edition.
Language
English
Notes
General Note
"Revised and updated."
General Note
"Originally published as Fascinate in a different form in 2010 by Harper Business, an imprint of HarperCollins Publishers" -- Title page verso.
General Note
Includes index.
Description
"This extensively revised and updated edition includes Hogshead's latest research on the science of fascination. Combining original case studies with award-winning copywriting experience, she gives you the exact words you will need to capture the attention of a distracted world. This new edition includes a free assessment tool called the Brand Fascination Profile, which will help you earn attention in any environment. Whether you realize it or not, your brand is already applying one of the seven Advantages Hogshead describes here: Innovation, Passion, Power, Prestige, Trust, Mystique, and Alert. The question is, how can you apply these core Advantages to stand out in a crowded and distracted world?" -- jacket.
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Copies
| Location | Call Number | Status |
|---|---|---|
| Sedona Public Library - NF - Nonfiction Books | 658.8001 HOGSHEAD | Find It Now |
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Citations
APA Citation, 7th Edition (style guide)
Hogshead, S. (2016). Fascinate: how to make your brand impossible to resist (Revised edition.). Harper Business.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Hogshead, Sally. 2016. Fascinate: How to Make Your Brand Impossible to Resist. Harper Business.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Hogshead, Sally. Fascinate: How to Make Your Brand Impossible to Resist Harper Business, 2016.
MLA Citation, 9th Edition (style guide)Hogshead, Sally. Fascinate: How to Make Your Brand Impossible to Resist Revised edition., Harper Business, 2016.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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