What's in a name? : advertising and the concept of brands
(Book - Regular Print)
Author
Published
Lexington, Mass. : Lexington Books, [1986].
Physical Desc
xxii, 292 pages : illustrations ; 24 cm
Status
Bradshaw Mountain High School - NF - Nonfiction Books
658.8 JON
1 available
658.8 JON
1 available
More Details
Published
Lexington, Mass. : Lexington Books, [1986].
Format
Book - Regular Print
Language
English
Notes
Bibliography
Includes bibliographies and index.
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| Location | Call Number | Status |
|---|---|---|
| Bradshaw Mountain High School - NF - Nonfiction Books | 658.8 JON | Find It Now |
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Citations
APA Citation, 7th Edition (style guide)
Jones, J. P. (1986). What's in a name?: advertising and the concept of brands . Lexington Books.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Jones, John Philip. 1986. What's in a Name?: Advertising and the Concept of Brands. Lexington Books.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Jones, John Philip. What's in a Name?: Advertising and the Concept of Brands Lexington Books, 1986.
MLA Citation, 9th Edition (style guide)Jones, John Philip. What's in a Name?: Advertising and the Concept of Brands Lexington Books, 1986.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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