Taking brand initiative: how companies can align strategy, culture, and identity through corporate branding

Book Cover
Average Rating
Author
Hatch, Mary Jo
Publisher
Jossey-Bass
Publication Date
c2008
Edition
1st ed.
Language
English
eBook
 Show Edition
Available Online
Access Online

Description

Loading Description...

Also in this Series

Checking series information...

More Like This

Loading more titles like this title...

Reading Recommendations & More

Subjects

Subjects
Branding (Marketing)
Corporate culture
Corporate image
Electronic books

Borrower Reviews

Staff View

Loading Staff View.