From the Book - Regular Print
1. "Who Am I?" Cultural Variations in Self-Systems 7 --
2. Independent and Interdependent Models of the Self as Cultural Frame 15 --
3. Why Self-Construals Are Useful 21 --
II U.S.-Centrism: Cultural Relativity of Communication Constructs and Theories 27 --
4. Communication Apprehension: Deficiency or Politeness? 31 --
5. Motivation to Approach Verbal Communication: Is Communication Approach Always Healthy? 45 --
6. Conflict Management Styles: Is Avoidance Really a Lose-Lose? 57 --
7. Cognitive Consistency: A Cultural Assumption? 69 --
8. Attitude-Behavior Consistency: Cultural Ideal of Individualistic Society? 77 --
9. Susceptibility to Social Influence: Conformity or Tact? 89 --
10. Internal Control Ideology and Interpersonal Communication 99 --
11. Deceptive Communication: Moral Choice or Social Necessity? 109 --
12. Self-Disclosure: Bragging vs. Negative Self-Disclosure 121 --
13. Silence: Is It Really Golden? 131 --
14. Models of Acculturative Communication Competence: Who Bears the Burden of Adaptation? 141 --
III Toward a Bidimensional Model of Cultural Identity 155 --
15. Sources of Dualism: Mechanistic Cartesian Worldview 159 --
16. Dimensionality of Cultural Identity 167 --
17. Into the Future: Implications for Future Inquiry 183.