From the Book - Regular Print - Fifth edition.
Part 1 Starting the Right Business for You 1 --
1 You Are Your New Business 3 --
2 Navigating the Critical Planning Process 21 --
3 Your Recipe for a Professional Business Plan 33 --
4 Finding the Money You Will Need 47 --
5 Buying Experience with a Franchise 69 --
6 Buying an Existing Business 81 --
7 Should You Start a Corporation? 93 --
Part 2 Writing Your Successful Plan 113 --
8 Determining Your Market Opportunity 115 --
9 Learning on Your Competitors' Nickel 129 --
10 Focused Marketing That Makes Money 143 --
11 Getting Sales: The Lifeblood of Your Business 161 --
12 Production Plans That Produce Results 181 --
13 Good and Bad News About Employees 195 --
14 Properly Handling Payroll Taxes 217 --
15 Accounting: How Business Keeps Score 229 --
16 Reaping All Your Small Business Benefits 253 --
Part 3 Running a Successful Business 271 --
17 Cash Is Like Air for Your Business 273 --
18 Properly Handling Credit Card Sales 289 --
19 Banking On Your Banker 301 --
20 International Business-Did I Mention China? 315 --
A Business Buzzword Glossary 331 --
B Kwik Chek Auto Evaluation Example Business Plan 349.
