From the Book - Regular Print - First edition.
Preface: Your story is my passion
Introduction: Richard Branson, dopamine, and the Kalahari Bushmen
pt. I: Storytellers who ignite our inner fire : What makes your heart sing? ; From T-shirt salesman to mega producer ; Conquering stage fright to sell out Yankee Stadium ; A rock star rediscovers his gift in the backstory of his youth ; Change your story, change your life ; The power in your personal legend ; A coffee king pours his heart into his business ; We're not retailers with a mission, we're missionaries who retail ; If you can't tell it, you can't sell it
pt. II: Storytellers who educate : How a spellbinding storyteller received TED's longest standing ovation ; Turning sewage into drinking water ; What you don't understand can (and does) hurt you ; The $98 pants that launched an empire ; Japan unleashes its best storytellers to win Olympic gold ; A funny look at the most popular TED talk of all time ; Dirt, cigars, and sweaty socks put a marketer on the map ; A burger with a side of story
pt. III: Storytellers who simplify : If something can't be explained on the back of an envelope, it's rubbish ; The Evangelizer in Chief ; A film mogul's granddaughter cooks up her own recipe for success ; The storytelling astronaut wows a TED audience ; "Dude's selling a battery" and still inspires ; An entrepreneur makes Shark Tank history
pt. IV: Storytellers who motivate : Find your fight ; The hospital Steve Jobs would have built ; A hotel mogul turns 12,000 employees into customer service heroes ; A revolutionary idea that took off on the back of a napkin ; When Amy lost her legs, she found her voice ; From Hooters to the C-suite: a former waitress shares her recipe for success ; Trading Wall Street riches for the promise of a pencil ; The Ice Bucket Challenge melts the hearts of millions ; His finest hour: 180 words that saved the world
pt. V: Storytellers who launch movements : Great storytellers are made, not born ; Millions of women "lean in" after one woman dares to speak out ; The 60-second story that turned the wine world on its side ; From my heart rather than from a sheet of paper ; Story, story, story
Conclusion: The storyteller's universe ; The storyteller's toolkit: The storyteller's secrets at a glance, The storyteller's checklist.