From the Book - Regular Print - First edition.
Week 1 Listen to Your Language 5 --
Week 2 Write with Detail 9 --
Week 3 Appeal to the Senses 14 --
Week 4 Collect Good Words 19 --
Week 5 Know When to Use a Two-Bit Word 27 --
Week 6 Use the Appropriate Level of Formality 33 --
Week 7 Recognize Both Genders in Your Writing 39 --
Week 8 Delete That for Rhythm and Flow; Retain That for Clarity 44 --
Week 9 Avoid Indirect and Indefinite Negatives 49 --
Week 10 Make Every Word Count 53 --
Week 11 Eliminate Wordy References to Time 60 --
Week 12 Don't Trust Modifiers 64 --
Week 13 Use Strong Verbs to Drive Your Sentences 70 --
Week 14 Don't Nominalize; Verbalize 76 --
Week 15 Know When to Verb Your Nouns 80 --
Week 16 Unstack Those Noun Stacks 85 --
Week 17 Prefer the Active Voice-But Know When to Use the Passive 90 --
Week 18 Keep Your Verbs near Their Subjects 97 --
Week 19 Avoid Five Types of Mid-Sentence Shifts 103 --
Week 20 Punctuate for Emphasis 108 --
Week 21 Use Dashes for Dashing Effect 116 --
Week 22 Use Ellipses to Compress Your Sentences 122 --
Week 23 Use Semicolons to Both Separate and Connect 127 --
Week 24 Delight Your Reader with the Classic Setup 132 --
Week 25 Use Antithesis to Make Your Point by Contrast 137 --
Week 26 Build Toward Climax 141 --
Week 27 Trim Sentence Endings for Closing Emphasis 146 --
Week 28 Use Sentence Beginnings for Emphasis 150 --
Week 29 Subordinate to Control Your Emphasis 156 --
Week 30 Expand Your Sentence Repertoire by Adding Trailing Elements 161 --
Week 31 Hit 'Em with the Long-Short Combo 169 --
Week 32 Use Sentence Fragments to Punctuate Your Writing 174 --
Week 33 End with the Thought You Intend to Develop Next 182 --
Week 34 Start with Something Old; End with Something New 189 --
Week 35 Use Paragraphs to Frame Your Thought and Set Your Pace 194 --
Week 36 Use Three-Part Paragraphs to Organize Your Thought 201 --
Week 37 Write in Sentences, but Think in Paragraphs 206 --
Week 38 Conclude Your Paragraphs with a Click 210 --
Week 39 Use Parallel Structure to Create Rhythm 215 --
Week 40 Use Periodic Sentences to Create Suspense and Emphasis 222 --
Week 41 Cross Things up with Antimetabole and Chiasmus 228 --
Week 42 Use Anaphora and Epistrophe for Eloquence 234 --
Week 43 Create Rhythm with Anadiplosis and Isocolon 239 --
Week 44 Lay down a Beat... and Then Break the Rhythm 245 --
Week 45 Use Analogies and Comparisons to Enliven Your Writing 249 --
Week 46 Return to Your Metaphors and Similes 255 --
Week 47 Avoid Vogue Words and Clichés 261 --
Week 48 Use Your Imagination to Write with Personality and Style 267 --
Week 49 Add a Light-Hearted Touch to Your Writing 273 --
Week 50 Know Your Options for Comic Effect 278 --
Week 51 Go Beyond Clarity to Eloquence and Grace 286 --
Week 52 Develop Your Persona to Be the Person You Aspire to Be 290.